SEA Expert

What will you do

As an SEA expert, you are responsible for Delhaize's entire SEA operation: from monitoring the account to developing a well-thought-out full-funnel search strategy. You manage the Google Ads, Apple Ads, and Microsoft Ads accounts, monitor budgets, and optimize campaigns in collaboration with the media agency with a clear eye on return on investment.

You will work closely with the external media agency but also with internal teams, including E-commerce and Marketing, and report to the Director Media Channels. You combine strategic insight with a hands-on mentality and are able to translate data into concrete recommendations.

Your responsibilities:

• Managing Delhaize's SEA accounts (Google Ads, Apple Ads, Microsoft Ads) and their associated budgets, with a clear view of objectives and KPIs. Maximizing ROI across all accounts and campaigns.
• Developing the full-funnel search strategy based on the commercial plan and translating this to the media agency so they can execute it operationally: in the Consideration phase by positioning the Delhaize brand on relevant themes, in the Performance phase by maximizing online conversions and E-commerce revenue.
• Monitoring SEA budgets, determining the best approach for bidding strategies, and guiding the media agency on investment opportunities. You will take into account market context, consumer behavior, and competition.
• Translating the global commercial plan into an executable Paid Search plan. Setting objectives in consultation with the Digital Media Manager and relevant internal/external stakeholders, analyzing and optimizing campaigns, and reporting clearly.
• Challenging the E-commerce and Marketing teams on the content of landing pages and KPIs based on Search insights, in order to best respond to consumer search queries and increase the return of digital channels.
• Monitoring SEA campaign performance and contributing to consolidated reporting on digital channels. Analyzing data and creating clear, relevant reports. Sharing insights and recommendations with management and stakeholders to support continuous improvement and omnichannel thinking.

Who are you

• You have a Master's degree with a marketing background, or a Bachelor's degree supplemented with at least 5 years of relevant experience, preferably in a media agency with expertise in SEA or other media platforms.
• You have demonstrable knowledge of Google Ads, Apple Ads, and Microsoft Ads. Knowledge of Adobe Analytics and the Google Marketing Platform is a strong asset.
• You have a good understanding of bidding strategies, keyword management, and quality score optimization. Experience with writing/managing scripts or other automation possibilities within Google Ads is a plus.
• You are fluent in Dutch and French, both spoken and written. English is a working language within the broader organization.
• You work accurately, think analytically, and are able to translate complex data into clear insights and actions. You combine a strategic overview with operational knowledge.
• You communicate smoothly with both technical and non-technical stakeholders and feel comfortable presenting to management.

Where you work

Kobbegem

What we offer

A job and a richly filled private life? With Delhaize, that's possible. You will receive an attractive salary adapted to your experience. In addition, you will enjoy various extra-legal benefits: company car with fuel or charging card within the federal mobility budget, mobile phone plus subscription, net compensation, annual bonus, meal vouchers, comprehensive group insurance and optional hospitalization insurance, and of course an employee discount in the store! You will also have access to our gym and a varied range of group classes. Working from home goes without saying and is filled in differently for each job. And growing? That happens fast at Delhaize. Through training, on the job, and via our training catalog, you get the space for it. Career progression? That's possible too. Just ask one of your future colleagues. Does the above function appeal to you? Apply immediately and discover what your possibilities are at Delhaize!

About Delhaize

A better life starts with better food. That's what we at Delhaize believe with all our heart. That's why we are committed to the food on the plates of 5 million customers, every week. In more than 810 stores, Belgian and Luxembourgish customers can find an extensive assortment of more than 20,000 quality products. From a quick stop at a Shop&Go, through daily groceries at a local Proxy, to a wide range within our AD Delhaize's; and don't forget our e-commerce services.
That entire chain of food starts within our Logistics. The 2200 colleagues in our distribution centers in Zellik and Ninove process all products from our suppliers daily, often from Belgian soil, and deliver them to our stores via more than 3000 deliveries per day.
But it doesn't stop at our stores or logistics. Because our more than 1000 colleagues within Finance, HR, IT, Commerce, or Legal are also there to help each other and our customers eat well.