Sales Manager (m/f/d) - 100% Remote/Full-time

Job Description

We are looking for a Sales Manager who wants to join one of the largest B2C coaching companies in the German-speaking world, break records, change lives, and lead and improve an existing strong sales team.

The Role

As Head of Sales at Erschaffe dich neu (Create Yourself Anew), you are responsible for the sales of one of the largest B2C coaching companies in the German-speaking world. You will join an existing high-performance team that has been one of the best in the industry for years and lead our team of setters and closers, develop them daily, optimize closing performance – and take on closures yourself when capacity is available - the leads are all inbound, warm applications or product buyers.

Employment Type: Permanent Employment

The salary is a combination of fixed salary + commission. The commission is linked to the annual goals that we have set for ourselves and that need to be achieved.

Fixed salary: €36,000 – €60,000 per year (depending on experience)

No Cap Performance Model (Cash Collected based):

• Tier I → ~90K+ p.a. -> Maintain the status quo
• Tier II → ~120K+ p.a. -> if you achieve 90% of your goals
• Tier III → ~150K+ p.a. -> if you achieve your goals

OTE (On Target Earnings - Target Achievement Income: €150,000+ (The more cash collected, the further the figure can rise. No cap! -> Tiers are adjusted each year based on annual goals.)

Workload: Min. 40 hours per week Mon-Fri, willingness to work on weekends if necessary

100% Remote with the exception that offsite meetings are mandatory (4 quarterly/annual meetings per year, in which the leaders participate, such as 1x workation with the team).

The Situation:

• Our annual revenue was just under €4,000,000 in 2025 - while many struggled in the coaching market in 2025. Our goal for 2026 is to crack the €6,000,000 Booked Revenue.
• Currently, we generate 600+ high-ticket customers per year + some existing customer revenue.
• We generate thousands of leads + 10,000-20,000 customers through smaller products such as books, courses, challenges and more per year
• Our sales cycles are short, the sale is very emotional
• The target group is 20-35 year olds, mostly men
• ADV is €5,000, tickets range from €3,000 - €15,000 with various action packages, where the price can vary
• We run monthly or bi-monthly events where approx. 300-400 people are live and promotions that bring in sometimes thousands of people
• The sales team has been at its core for over 5 years. Well-rehearsed & experienced. The SDRs have more churn, there is more throughput here. Time To Hire for new SDRs is less than 4 weeks, are quickly trained.
• We use Salesforce as a CRM system, otherwise we work with Zoom, Dropbox, Slack and Whatsapp

Opportunities to take us to the next level for the new Sales Manager:

• Per month, we sell 1,000+ books in Free Plus Shipping funnels. Many of them are not processed at all because the capacities and structures are missing
• The CRM system has a lot of optimization potential - automations, AI, better lead scoring - there is a lot to get out of it
• SDRs/Setters still work relatively manually - here, too, with better software, such as systems, much more can be gained
• Follow-up systems are very rudimentary, regardless of whether for NoCloses or existing customers
• Upsell systems are quite rudimentary, also a lot of potential here for clean systems

The tasks of a Sales Manager at Erschaffe dich neu:

Sales Leadership & Coaching

• Leading closers and setters in the setter-closer model
• Call feedback and coaching
• Conducting weekly 1:1s
• Further development and continuation of the high-performance sales culture
• Setting and enforcing clear performance expectations

Sales Execution

• Optimization of closing rate, show-up rate and cash collected
• Implementation of effective follow-up processes
• Structuring of event and launch sales
• Co-closing currently necessary, later as needed (High-Ticket B2C, ADV ~€6K, products up to €15K)

Performance & Reporting

• Responsibility for team sales and cash collected
• KPI tracking (Conversion Rates, Pipeline, Show-Up, Follow-Up Quote)
• Weekly reporting to management
• Participation in monthly and quarterly meetings – willingness to travel required
• Identification of bottlenecks and direct implementation of solutions

Operational Ownership Projects

Examples of projects that will come your way:

• CRM optimization (structure, transparency, pipeline logic)
• Lead scoring system with AI to prioritize buyers
• Building a structured follow-up framework
• Conversion tracking across all funnel stages
• Optimization of show-up rate & no-show handling
• Event & Launch Sales structures
• Performance dashboards for real-time transparency

Who we are

Erschaffe dich neu (Create Yourself Anew) is one of the fastest-growing coaching brands in the DACH region in the field of personal development. We have one of the largest organic reach (over 500,000 subscribers) on social media in the field of personal development, 100,000,000+ organic views, a constant AD spend of €500,000+ on Meta per year with a significantly positive ROI and have now been on the market for over 10 years, with tens of thousands of customers and changed lives.

You are not joining any company, you are becoming part of a team that has been shaping the industry for a decade. Our vision: By 2050, the largest company for personal development worldwide.

We live:

• Value, Value, Value – We Care for Results
• Open Critique & Honesty
• Constant & Massive Growth
• Extreme Ownership – Everybody is a Leader
• Hard, Hard Work

We are looking for a Head Of Sales who will become a deep-seated part of the Leadership Team and who will help us break one record after another over the next 10+ years and make Erschaffe dich neu the largest company for personal development worldwide.

Test Task – Mandatory part of your application

Submit the following KPIs:

• What monthly sales have you been able to achieve with your teams to date? (Strongest, Weakest and average)
• What annual sales have you been able to achieve with your teams to date?
• What was the average deal value (ADV) that you have managed?
• What was the closing rate in your teams before you were in the team and after you left?
• What was the average sales cycle of the products managed?
• How big were the teams you led?

Job requirements

Mandatory:

• 3+ years of proven high-ticket B2C closing success
• Average deal value > €3,000
• Experience in the setter-closer model
• Short sales cycles (max. a few weeks)
• Initial leadership experience with closers or setters – with verifiable results
• Numerically inclined and performance-driven
• Coaching, fitness, finance or online business background
• Experience with CRM systems and conversion tracking

What success in this role means

• The team consistently achieves or exceeds sales targets
• The lead-to-close rate measurably increases (5–10% within 90 days)
• You become an integral part of the team and we can fully rely on you to have the sales team under control, to master upcoming challenges and to make the people around you better

Want to change the world with us? Apply now and become part of the Erschaffe dich neu team.

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