Sales Lead (w/m/d)

Job Description

The Sales Lead is responsible for the strategic and operational leadership of sales at tecRacer. The goal is to achieve revenue targets, build customer relationships, and drive company growth through effective sales strategies. The Sales Lead works closely with business areas, the Marketing Leader, and other service hubs to identify and utilize sales opportunities and secure long-term customer partnerships.

Tasks

Revenue Ownership & Growth Strategy

• Full responsibility for company-wide revenue development, including pipeline status, conversion rate, and target achievement.
• Identification and prioritization of high-value market opportunities, segments, and strategic customers.
• Ongoing optimization of pricing, contract structures, and business models in close alignment with corporate leadership.

Enterprise Sales & Key Account Leadership

• Establishment of a high-performance sales management system (pipeline governance, forecasting accuracy, KPI tracking).
• Fostering transparency and predictability of revenue through structured reporting and clear performance metrics.
• Responsibility for sales planning cycles (quarterly/annual) and contribution to overall company planning.

Cross-Functional Revenue Engine

• Tight collaboration with the Marketing, Implementation, and Product Development departments to build an integrated revenue machine.
• Joint development of scalable offers, packages, and value propositions with business areas.
• Ensuring a tight connection between demand generation, sales execution, and capacity utilization.
• Fostering cross-selling and customer coordination across individual departments.

Sales Leadership & Capability Building

• Leadership, development, and expansion of a high-performance sales organization (acquisition employees, customer managers, account leaders).
• Clearly defined performance management including target setting, incentives, and structures for accountability.
• Coaching experienced sales staff and showcasing the