Sales Development Representative (SDR) – SME | Berlin (Hybrid)

Sales Development Representative (SDR, m/f/d) – SME | Berlin (Hybrid)

Permanent · Full-time · Start immediately · Berlin, 2 days per week in the office

Start your sales career as an SDR at Pennylane in Berlin. You will speak with companies that have already shown interest in our software, clarify their needs, and arrange suitable demo appointments for our Account Executives – without cold calling. With Sales Academy, Buddy, and Shadowing, you will learn SaaS sales from scratch.

Do you want work that makes a difference – on a product that could soon help millions of entrepreneurs in Europe?

Do you work best in a culture that relies on trust and personal responsibility?

Then Pennylane might be the right place for you.

Our Vision

Our goal is to become the most popular financial management software for SMEs in Europe.

We free entrepreneurs from time-consuming tasks in accounting and finance and provide them with the financial metrics they need to make the best decisions for their business.

At the same time, we help accounting firms spend less time on repetitive tasks and more time advising their clients.

Context

Pennylane is one of the fastest-growing fintechs in France – and we are in our second year of expansion into Germany, with our German team in Berlin.

In the 6 years of our existence, we have achieved the following:

• 💻 We have established ourselves as groundbreaking accounting and financial software for small businesses and their tax advisors.

• 💰 We have raised a total of €400 million, including from Sequoia, the renowned Silicon Valley fund that invested early in companies like Google, Facebook, Airbnb, Stripe, PayPal, and many more.

• 👨‍👩‍👧‍👦 We have grown from 7 co-founders to over 1,100 happy Pennylaners: we are now considered one of the best places to work in France (also remotely), with a rating of 4.6/5 on Glassdoor.

• 🌍 We have built an international environment with over 25 nationalities, with a strong remote-friendly culture where 30% of employees already work from all parts of Europe.

• 🤝 We have gained the trust of thousands of customers and accounting firms – with outstanding reviews.

• 🚀 More than 1,300,000 SMEs (small and medium-sized enterprises) and over 6,500 accounting firms already use Pennylane in France!

Why is this role so important to us?

The SDR team is crucial to how we acquire new customers.

As the first link in our sales chain, SDRs check which inquiries are a good fit for Pennylane and turn them into meeting appointments – laying the foundation for the success of the entire team.

The German SDR team currently consists of 2 people, and you will help shape it as it grows. You don't need years of sales experience to join us: this role is intended as an entry-level position in sales – we invest in you with our Sales Academy, a buddy from the sales team, and a clear development plan.

How do you contribute to the project?

We receive many inbound inquiries daily from companies wanting to learn about Pennylane. You will work with these – 100% inbound sales, cold calling (outbound) is not part of this role.

As the first point of contact for our future customers, you will understand their needs, excite them about our solution, and schedule a demo with an Account Executive – who will then close the deal.

Specifically, this means:

• You will quickly respond to new inquiries during your working hours – usually within minutes, as speed is key to success in inbound

• You will conduct structured initial conversations (Discovery Calls) – company size, current accounting, needs, timing, decision-makers – and identify whether an inquiry belongs to the SME or accounting firm team

• You will follow up by phone, email, and LinkedIn and re-engage leads that have gone dormant or missed an appointment

• You will hand over qualified leads with a clear briefing to the Account Executive and keep Salesforce clean – lead status, notes, next steps

• You will share insights on lead quality and sources with Marketing

Your success will be measured by how many suitable meeting appointments you arrange, how many of them take place, and how many concrete sales opportunities arise from them.

What do your daily tasks look like?

Your responsibility grows with you – this is what your path with us looks like:

The first 3 months

• Onboarding with Sales Academy, Buddy, and Shadowing: You will learn about Pennylane, our product, lead types, and our pitches

• You will conduct your first calls with leads from smaller companies

Months 4 to 8

• You will manage your own inbound pipeline in Salesforce and take on increasingly complex leads

• You will contribute to the further development of our processes and pass customer feedback to Product, Customer Care, and Marketing

And after that…

• With growing experience, you will take on additional responsibility: your own projects, maintaining our knowledge base (Notion), and supporting new colleagues

• Depending on your performance and open positions, you can develop towards becoming an Account Executive

Who we are looking for

• You want to start your career in sales – as an entry-level candidate or career changer. Initial experience in inside sales, sales support, or customer service is welcome, for example as a Junior Sales Manager, Sales Development Representative (SDR), or Business Development Representative (BDR). Even from gastronomy, hotel, or retail, you bring valuable experience in dealing with people. Sales experience is not a requirement.

• You are interested in how companies work and enjoy talking to entrepreneurs

• You communicate clearly and confidently – on the phone and in writing

• You are organized, enjoy working with goals, and like structured processes

• You want to learn, gladly accept feedback, and are persistent in following up – even if it doesn't work out immediately

• You confidently conduct telephone consultation calls in German and write clear business emails; you feel comfortable in English (our company language)

• Experience with a CRM (ideally Salesforce) is a plus

What we offer

• 📄 Permanent full-time contract, starting immediately

• 🏢 Hybrid working: 2 days per week in our Berlin office, flexible for the remaining days

• 🎓 Structured onboarding: Sales Academy, Buddy program, and Shadowing

• 🚀 Development perspective towards Account Executive – depending on performance and open positions

• 🌴 Regardless of where you are located, you will receive 30 vacation days paid by Pennylane.

• 💵 You will receive a competitive compensation package.

• 📈 You will receive company shares to benefit from the success you help build with us.

• 🏡 You will receive a budget to transform your home into a more comfortable workspace, as well as a monthly allowance to work in a coworking space whenever you wish. In Berlin, we have an office that can be regularly used for work.

• 🇬🇧 You will get access to Busuu to perfect your English or French.

• 💻 You will receive the latest Apple equipment.

• 🎉 We value regular company events such as our Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar to create important moments of cohesion for everyone.

• 🌍 An international team with over 25 nationalities and a strong, well-funded parent company in France

🤝 Application Process

1. Introductory call with Mirko, Recruiter (30 min.)

2. Second interview with Jacob, Global Head of Sales SME (30 min.)

3. Practical case study and debrief with Jacob, Global Head of Sales SME, and a member of the Sales SME team (45 min.) – no preparation needed; we look at communication skills and learning ability, not product knowledge

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à :
Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a Más información

Find more English Speaking Jobs in Germany on Arbeitnow