ROG Brand & Go-to-Market Manager - Gaming Gear (m/w/d)

Standort:

Berichtet an:

For Those Who Dare. Join the Republic.

ROG (Republic of Gamers) is not only a brand – we are the global benchmark for gaming hardware. From high-end laptops to pro-grade peripherals: We define what the best play with. We seek for our Business Group Open Platform (Components, Gaming & AI) a Product Marketer with Gamer-DNA, who lifts our category Gaming Gear (Keyboards, Mice, Headsets) in the DACH market to the next level.

You are not a spectator, but the director: With eigenem Marketing-Budget and direct reporting-line to the Marketing Director, you are responsible for the complete launch cycle and the staging of our products in the community.

Aufgaben

Deine Mission: Gear up. Launch. Win.

• Own the Category (Gaming Gear): You are the „CEO“ for your product portfolio. You define the Go-to-Market-Strategie for our new peripherals, set positioning and decide which story we tell in the market.
• Budget & Business Impact: You manage the Marketing-Budget for the category Gear. You strategically decide where to invest – whether in a large influencer campaign, media buy or eSports sponsorship – and measure ROI.
• Community & Creator Relations: You know which streamers and creators fit ROG. You build long-term partnerships, negotiate deals and ensure that our gear is seen in the right setups – authentically and credibly.
• Brand Experience & Key Events: You represent the brand where the heart of the scene beats. You plan and steer our presence at highlight events like the Gamescom or the ROG Convention and make the brand tangible.
• Market Intelligence: You closely observe the competition (Razer, Logitech, SteelSeries) exactly, recognize trends in eSports and deliver valuable input to our global Product Management.

Qualifikation

Dein Loadout: Skills & XP

• Marketer with Track Record: You have several years of experience in marketing, ideally in the field of Consumer Electronics, Gaming or Lifestyle. You understand the difference between „Brand Awareness“ and „Conversion“.
• Native Gamer: You don't need to be a pro-gamer, but you must understand the culture. You know why DPI, switches and latency are important and speak the language of the community.
• Business Mindset: You are creative, but number-driven. You can structure a launch plan in Excel and manage agencies and partners.
• Netzwerker: You have ideally already established contacts in the gaming or creator scene and no hesitation to approach people.
• Sprache: You communicate confidently on German and English – we are a global team.

Benefits

Unser Angebot: The ROG Advantage

• Empowerment: You report directly to the Marketing Leadership
• Work-Life-Integration: Hybrid work, flexible times. Travel only when it counts (Key Events like Gamescom), otherwise focus on strategy and implementation.
• Best Gear: Your working equipment is high-end. Naturally.
• Atmosphäre: A team that lives gaming, short decision-making paths and a culture where good ideas are immediately implemented.