Turnover Recruitment GmbH
4 days ago
Retention Lead / CRM (m/f/d)
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Company information
- Company
- Turnover Recruitment GmbH
- Location
- Berlin Germany
- Posted
- 4 days ago
Job description
Turnover is currently filling a Lead/Head of Retention position for an established D2C brand.
The company achieves over €100 million in annual revenue and is looking for a person who will be responsible for retention as an independent growth driver, lead the CRM team, and further develop customer lifetime value together with a cross-functional team.
100% remote within Germany.
Responsibilities
- You will be responsible for the CRM and Retention strategy along the entire customer lifecycle, from onboarding to reactivation.
- You will manage central business KPIs such as Customer Lifetime Value, repurchase rate, retention, churn, and existing customer revenue.
- You will analyze cohorts and customer behavior and translate the insights into concrete growth initiatives.
- You will further develop automated customer journeys via email, SMS, WhatsApp, and other relevant channels.
- You will prioritize initiatives with the greatest customer and business impact together with Product, CRO, and Performance Marketing.
Qualifications
- Several years of experience in CRM, Retention, or Lifecycle Marketing, ideally in a D2C, Subscription, or Consumer environment.
- Solid e-commerce experience and a deep understanding of the relevant business models, customer journeys, and growth levers – e-commerce experience is a must-have for this position.
- Experience in the professional and disciplinary leadership of a team.
- A deep understanding of CLV, Retention, Churn, Repurchase Rates, Cohorts, and LTV.
- Strategic thinking, a real hands-on mentality, and the desire not only to manage responsibility but to visibly drive things forward.
- German at C1 or C2 level, good English, and residence in Germany.
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Required skills
- english
- team leadership
- crm
- onboarding
- germany
- performance marketing
- e-commerce
- retention
- sms
- cro
- product
- ltv
- strategic thinking
- d2c
- customer journeys
- customer behavior
- consumer
- german c2
- hands-on mentality
- churn
- lifecycle marketing
- german c1
- business kpis
- customer lifetime value
- business models
- subscription
- reactivation
- growth initiatives
- growth levers
- cohorts
- clv
- repurchase rate
- existing customer revenue
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