Product Marketing Manager

PAIRE

Nuclear medicine is revolutionizing medical imaging by allowing the observation of biological phenomena at the heart of life, in a non-invasive manner. In just 20 years, the PET-Scanner (PET-CT) has become an essential tool for the diagnosis, monitoring and evaluation of cancers. In France, the number of examinations has tripled in ten years.

This meteoric growth is accompanied by a major challenge: a shortage of doctors in the face of an ever-increasing volume of examinations, in a highly quantitative discipline at the heart of personalized precision medicine.

Founded in 2021, PAIRE was created to meet this challenge. Its solution Pionus, a medical device software (SaMD), automates the detection, segmentation and quantification of solid tumors in PET-Scanner. It allows nuclear medicine physicians to save valuable time, to improve the reproducibility and accuracy of measurements, to reduce errors and to access new key clinical indicators.

Marketed since the end of 2024, the PAIRE solution is already used in several centers across Europe.

In a context of strong market traction, PAIRE is now accelerating its Go-to-Market in France and internationally and is recruiting a Product Marketing Manager. The objective: maximize the clinical adoption of its solutions, strengthen their perceived value among doctors and healthcare institutions, and effectively equip the sales teams to support ambitious growth.

Description of the situation relating to the position:

The Product Marketing Manager will be responsible for structuring PAIRE's marketing activity and tools: strengthening outbound via quality content, organizing events, managing communication, supporting the training of doctors, sales representatives and distributors, leading relations with KOLs, and analyzing customer segmentation data.

This mission will be carried out under the responsibility of and in collaboration with the CEO as well as with the sales and R&D teams.

Requirements

Communication, Content and Tools

• Lead the congress calendar and develop communication campaigns
• Manage the creation of scientific content: whitepaper, clinical evidence, AI performance, studies and publications
• Design sales tools: pitch decks, arguments, product sheets, case studies, ROI calculators
• Lead partner training

Market feedback & Positioning

• Analyze customer, user and prospect feedback
• Build and develop the value proposition
• Translate AI functionalities into clear and differentiating messages for radiologists, medical and IT management

Product Strategy & Go-to-Market

• Provide the Product team with structured market insights
• Collaborate closely with other departments to ensure product consistency
• Participate in the product roadmap and plan the launch of new features
• Organize commercial prospecting (segmentation, prioritization) and the monitoring of performance KPIs

Essential:

You have a Master's degree, engineering degree or business school degree, with a first experience (2-4 years) in healthcare marketing in medical devices, sales of an innovative product to hospitals, ideally in a small structure.

You have a command of French and English (technical and scientific).

You have the ability to be interested in technical subjects, to understand them in order to produce structured content.

You are comfortable in discussions with doctors, engineers and other clinical partners. The technique does not scare you.

Of a dynamic and committed nature, you know how to be a source of proposals.

You know how to organize yourself, work in a team and want to be operational.

You want to join a structure at its start-up and face all the challenges that are related to it.

You are driven by the desire to improve the healthcare system, to bring value to doctors to enable an improvement in patient care.

Additional assets:

You have knowledge of the radiology, AI or medtech field.

You have a command of the tools useful for content production.

You have knowledge of SEO, CMS, or automation tools.

You are familiar with small businesses and the need to be agile.

Benefits

Health insurance, restaurant tickets and remote work authorized.