Resellers Manager – Lab Equipment

Manage, support, and expand the portfolio of distributors in the assigned region.

Evaluate distributor performance regularly (sales results, pipeline, customer engagement, marketing activities).

Negotiate distribution agreements, price lists, and annual targets.

Ensure distributors comply with brand guidelines, commercial policies, and contractual obligations.

Identify, onboard, and train new distributors when needed to strengthen coverage. 

Achieve and exceed sales targets by working closely with distributors to generate end-customer demand.

Support distributors in acquiring new accounts in academia, pharma, diagnostics, and industrial labs.

Conduct joint visits, product demonstrations, and customer presentations.

Monitor market trends, competitor activity, and identify growth opportunities.

Build sales forecasts and secure predictable revenue streams. 

Provide product, application, and commercial training to distributor sales teams.

Develop sales tools, presentations, and campaigns in collaboration with Marketing.

Ensure distributors are confident in positioning the company’s standard laboratory product portfolio.

Report regularly on distributor performance, opportunities, and risks to management.

Maintain accurate records in CRM regarding opportunities, contacts, and activities.

Work cross-functionally with Product Management, Marketing and Customer Service to  resolve issues and accelerate business.