Lifecycle Marketing Manager

Job Title: Lifecycle Marketing Manager

Employment Type: Full-time; Remote

Schedule: US Time zone

Industry: Apparel

About the Role

We’re seeking a highly experienced Lifecycle Marketing Manager to lead and optimize our sophisticated email and CRM ecosystem. This is not a typical email marketing role. You will be at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack powering complex lifecycle journeys across global markets.

You must be equal parts strategist, systems thinker, and analyst, able to audit and improve enterprise-level flows that touch multiple departments and customer segments.

Key Responsibilities

• Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns.
• Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals.
• Manage a complex martech ecosystem, including integrations across ESPs, CDPs, customer support tools, analytics platforms, and checkout systems.
• Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flows, and missed opportunities.
• Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms.
• Evaluate and streamline vendor partnerships and platform usage to ensure best-in-class deliverability, scalability, and customer experience.
• Design and own the testing roadmap for flows and segmentation strategies, in collaboration with data and growth teams.
• Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness.
• Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.

Bonus Points

• Experience with legacy system audits and modernization
• Familiarity with lifecycle platforms like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud
• Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context

What Success Looks Like

• 2-week audit completed with documented flow maps, pain points, and a roadmap
• Increased system clarity, reduced redundancies, and improved customer experience
• Aligned lifecycle strategy across departments and platforms
• Documented playbooks and accountability structure implemented

Requirements

Required Experience

• 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms.
• Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.)
• Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect.
• Background in UX/UI, Business Analysis, or Systems Design is highly preferred.
• Excellent communication and documentation skills; able to align technical realities with strategic business objectives.
• Experience working in international/multi-market environments and navigating varying compliance/regulatory needs.