Remote Team Lead Performance Marketing Meta (m/f/d)

Turnover is currently filling a Team Lead Meta position for an established D2C brand.

The company achieves over €100 million in annual revenue and is looking for an individual to drive Performance Marketing (Meta) expertise and shape the next phase of growth together with a cross-functional team.

100% remote within Germany.

Responsibilities

• Technical leadership of a cross-functional performance marketing team.
• Responsibility for the further development and scaling of the Meta channel.
• Analysis of relevant performance KPIs as well as derivation of data-driven optimization measures.
• Development of new testing approaches for creatives, funnels, and campaigns.
• Close collaboration with Creative, Design, Video, and other marketing areas.
• Prioritization of projects as well as promotion of a self-reliant and performance-oriented team culture.

Qualifications

• Several years of experience in performance marketing with a focus on Meta Ads.
• Initial or several years of leadership experience or the desire to take the next step as an experienced Senior Performance Marketer.
• Experience in the D2C, e-commerce, or consumer brand environment – ideally with complex products requiring explanation.
• Very good understanding of relevant performance KPIs as well as a data-driven working method.
• Experience in the development and scaling of successful paid social campaigns.
• Strategic thinking combined with a strong hands-on mentality.
• Enjoyment of cross-departmental collaboration as well as developing teams.
• Very good German language skills (C1/C2) and good English language skills.

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