Regional Marketing Senior Analyst - Assistant Vice President

As an Assistant Vice President, Regional Marketing Senior Analyst (Hybrid), you will develop and execute marketing activities that increase brand awareness, drive customer engagement, enable sales, and support revenue growth for Citi Services. Responsibilities Plan, execute, scale and localize marketing campaigns across B2B channels such as events, webinars, social media, email, print, advertising and awards. Track and analyze campaign performance, making data-driven recommendations to improve results. Develop and maintain relationships with cross-functional teams, including Sales, Product, and Operations to ensure alignment and effective execution of marketing strategies. Collaborate with the Marketing Analytics team to develop and track key performance indicators (KPIs) for marketing campaigns. Provide insights and recommendations to senior leadership on marketing strategy and resource allocation. Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to continuously improve marketing capabilities. Develop and manage budgets for marketing initiatives, ensuring effective use of resources and ROI optimization. Ensure compliance with regulatory requirements and internal policies. Develop and maintain a deep understanding of the business, including market dynamics, customer needs, and competitor activity.