Regional Head of Brand, International Markets

Position Overview We are seeking an experienced Regional Head of Brand, International Markets to lead brand development and awareness across priority international markets (excluding China). This role will translate and execute WorldFirst’s global brand strategy across regions, driving awareness, consideration, and preference among international consumers and businesses. This role reports to the Global Head of Brand and partners closely with regional marketing and commercial leaders to ensure brand consistency and alignment with local market needs. The successful candidate will be responsible for developing and implementing a comprehensive brand plan that drives business growth and revenue through increased brand recognition and affinity. Key responsibilities include: • Developing and executing a regional brand strategy that aligns with WorldFirst’s global brand vision and priorities • Collaborating closely with regional marketing teams to ensure brand consistency across all marketing initiatives • Building strong relationships with key stakeholders, including local market leaders, partners, and influencers • Analyzing market trends and competitor activity to inform brand development and activation strategies • Developing and managing budgets for regional brand initiatives • Providing regular reporting and insights on regional brand performance and ROI. The ideal candidate will have: • 5+ years of experience in a senior marketing or brand leadership role, preferably with international exposure • Strong understanding of global and local market trends, consumer behavior, and cultural nuances • Excellent communication, collaboration, and project management skills • Ability to work independently and as part of a team • Strong analytical and problem-solving skills • Fluency in English (additional languages an asset) • Bachelor’s degree in Marketing, Communications, or related field. We offer: • Competitive salary and benefits package • Opportunity to work with a global fintech leader and contribute to the growth of our international markets • Collaborative and dynamic work environment • Professional development opportunities and training programs • Flexible working arrangements and remote work options.