Copywriter and Social Media | Content, Copywriting, and Proofreading – PJ

Unick360 is a communication and advertising agency that develops strategies, campaigns, content, and creative solutions for brands across various segments.

Our work connects strategy, creativity, and communication to build relevant projects and generate results for our clients.

We are seeking a PJ professional with excellent command of the Portuguese language, creativity, repertoire, and communication vision to work on Unick360's projects in the areas of advertising copywriting, proofreading, copywriting, content creation, and social media.

The individual will be responsible for developing and proofreading content for different media, formats, and channels, participating from the conception of the idea and development of the concept to the creation of texts and campaign rollouts.

The role encompasses both ON and OFF communication, including advertising campaigns, ads, social media, websites, graphic materials, presentations, packaging, scripts, and other communication needs of the agency's clients.

In addition to the writing aspect, the professional will also be responsible for planning and creating content for social media, developing editorial calendars, captions, and other digital content.

• Creation of texts for advertising and institutional campaigns;
• Development of creative concepts and communication lines;
• Creation of headlines, calls to action, titles, slogans, taglines, and advertising texts;
• Development of copies for different objectives and audiences;
• Creation of texts for ads and media campaigns;
• Creation of texts for ON and OFF campaigns;
• Development of texts for digital and printed materials;
• Creation of texts for banners, ads, brochures, flyers, catalogs, presentations, and commercial materials;
• Writing for websites, landing pages, blogs, and institutional materials;
• Creation of texts for email marketing, newsletters, and commercial communications;
• Creation of texts for promotional and institutional campaigns;
• Development of content for POS materials and retail communication;
• Creation and adaptation of texts for different formats and channels;
• Development of storytelling and narratives for brands and campaigns;
• Adaptation of language according to the audience, channel, and communication objective.

• Creation of scripts for advertising and institutional videos;
• Development of scripts for social media videos;
• Scripts for Reels, short videos, and digital content;
• Creation of scripts for campaigns and audiovisual pieces;
• Development of concepts and narratives for videos;
• Structuring of texts for voiceovers, scenes, calls to action, and supporting text;
• Adaptation of scripts for different formats and platforms.

• Orthographic and grammatical proofreading;
• Proofreading of advertising and institutional texts;
• Proofreading and adaptation of texts for different audiences;
• Proofreading of printed and digital materials;
• Proofreading of packaging and labels;
• Proofreading of texts for websites, presentations, catalogs, and commercial materials;
• Identification of errors in spelling, grammar, agreement, punctuation, and typing;
• Evaluation of text clarity, coherence, fluency, and consistency;
• Standardization of language and tone of voice;
• Adaptation of texts according to guidelines and verbal identity of each brand.

• Content planning for social media;
• Development of editorial calendars;
• Creation of editorial lines and themes;
• Creation of captions for posts, carousels, Reels, and Stories;
• Development of texts and ideas for digital content;
• Creation of themes and directions for content production;
• Digital planning according to each brand's objectives;
• Development of ideas for campaigns and social media actions;
• Research of trends, references, and relevant topics;
• Adaptation of content for different platforms;
• Development of content aligned with the positioning and tone of voice of each brand;
• Organization of clients' content planning;
• Monitoring of content demands;
• Identification of opportunities and trends for brands;
• Support in developing clients' digital presence strategy.

The professional will also participate in the creation of complete advertising campaigns, contributing with ideas, concepts, and texts for different media.

Among the activities:

• Development of concepts and campaigns;
• Creation of texts for ads;
• Creation of calls to action and headlines;
• Development of campaigns for digital media;
• Development of campaigns for traditional media;
• Campaign rollouts for different formats;
• Creation of texts for ON and OFF media;
• Adaptation of the same campaign for different channels and audiences;
• Development of promotional, institutional, and commercial communication;
• Creation of texts for media materials, POS, events, and activations;
• Participation in brainstorming sessions and the agency's creative processes.

• Excellent command of the Portuguese language;
• Professional experience with advertising copywriting;
• Experience with copywriting and content creation;
• Experience with orthographic and grammatical proofreading;
• Ability to create texts for different formats and channels;
• Experience or knowledge in social media;
• Ability to develop scripts;
• Good briefing interpretation skills;
• Creativity and advertising repertoire;
• Ability to develop concepts and ideas;
• Ease in adapting language and tone of voice for different brands;
• Organization to work with different projects and demands;
• Attention to detail;
• Autonomy in managing tasks;
• Commitment to quality and agreed-upon deadlines;
• Proactive, creative, and collaborative profile.

• Previous experience in an advertising agency;
• Consistent advertising copywriting portfolio;
• Experience with ON and OFF campaigns;
• Experience with script creation;
• Experience with communication for brands in different segments;
• Experience with texts for packaging and labels;
• Experience with integrated campaigns;
• Knowledge of content planning and social media;
• Knowledge of digital content metrics and performance;
• Good repertoire of advertising, culture, behavior, and trends;
• Knowledge of content planning and management tools.

We are looking for a professional who thinks like an advertising copywriter and not just a content producer.

Someone who can receive a briefing, understand the communication problem, participate in the idea construction, and transform that strategy into concepts, campaigns, texts, ads, scripts, and content.

It is important to have the ability to move between different formats: from a campaign headline to a video script; from an Instagram caption to packaging text; from a digital ad to a printed piece.

We are also looking for someone with a careful eye for proofreading who can identify not only grammatical errors but also problems with clarity, coherence, language, and communication appropriateness.

Belo Horizonte/MG

Preference for professionals from Belo Horizonte and its region, with the possibility of hybrid service provision, as agreed upon between parties and based on project needs.

Other locations in Brazil

The opportunity is also open to professionals from all over Brazil, working in a remote format.

Initial evaluation of the resume and professional portfolio.

Professionals selected in the first stage will receive a form to fill out with additional information about their experience, knowledge, and professional practice.

Initial conversation to get to know the professional better, their experience, profile, and alignment with the opportunity.

Professionals who advance will participate in a conversation with the manager responsible for the area, delving into experience, technical knowledge, repertoire, and work style.

After the stages are completed, the selected professional will receive a commercial proposal for PJ service provision, containing the conditions, scope, and other information regarding the hiring.

This is an opportunity for service provision as a legal entity (PJ), formalized through a service provision agreement between the parties.

The work will be carried out according to the scope, deliverables, commercial conditions, and other terms established in the proposal and contract, and is not an employment contract under the CLT regime.

Belo Horizonte/MG: possibility of hybrid service provision.

Other locations in Brazil: remote service provision.

If you are someone who loves text, advertising, creativity, and communication, enjoys transforming ideas into campaigns and content, and wants to work on projects for different brands, we want to see your work.