Folha de S.Paulo
2 months ago
Advertising Copywriter
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Company information
- Company
- Folha de S.Paulo
- Location
- Brasil, Sudeste, Estado de São Paulo, São Paulo Brazil
- Posted
- 2 months ago
Job description
Grupo Folha is looking for an Advertising Copywriter to support the sales area, developing communication solutions and strategic content aimed at the advertising market.
Main Challenges
- Develop sales narratives for presentations, commercial proposals, and institutional materials for Grupo Folha.
- Write content and email marketing directed at the advertising market.
- Create strategic posts for the commercial area's social media (disseminating cases, projects, and new initiatives).
- Produce texts for new products and special projects.
- Review and improve content for the area, ensuring clarity and excellence in communication.
Required Skills
- Excellent command of the Portuguese language and experience in advertising copywriting.
- Experience in commercial and institutional texts.
- Analytical ability to transform market data and research into commercial arguments.
Advantageous Skills
- Experience in media outlets, advertising agencies, or marketing.
- Proficiency in storytelling, branding, and conversion techniques.
- Familiarity with Canva, PowerPoint, among others.
- Basic knowledge of media and the advertising market.
Required skills
- marketing
- social media
- branding
- market research
- powerpoint
- storytelling
- canva
- sales support
- presentations
- copywriting
- commercial proposals
- email marketing
- communication solutions
- special projects
- new products
- case studies
- content review
- market data analysis
- advertising agencies
- strategic content
- institutional texts
- institutional materials
- media outlets
- sales narratives
- advertising copywriter
- advertising market
- commercial texts
- commercial arguments
- conversion techniques
- media knowledge
- advertising market knowledge
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