Advertising Copywriter

Job description

Grupo Folha is looking for an Advertising Copywriter to support the sales area, developing communication solutions and strategic content aimed at the advertising market.

Main Challenges

Develop sales narratives for presentations, commercial proposals, and institutional materials for Grupo Folha.
Write content and email marketing directed at the advertising market.
Create strategic posts for the commercial area's social media (disseminating cases, projects, and new initiatives).
Produce texts for new products and special projects.
Review and improve content for the area, ensuring clarity and excellence in communication.

Required Skills

Excellent command of the Portuguese language and experience in advertising copywriting.
Experience in commercial and institutional texts.
Analytical ability to transform market data and research into commercial arguments.

Advantageous Skills

Experience in media outlets, advertising agencies, or marketing.
Proficiency in storytelling, branding, and conversion techniques.
Familiarity with Canva, PowerPoint, among others.
Basic knowledge of media and the advertising market.

Required skills

marketing social media branding market research powerpoint storytelling canva sales support presentations copywriting commercial proposals email marketing communication solutions special projects new products case studies content review market data analysis advertising agencies strategic content institutional texts institutional materials media outlets sales narratives advertising copywriter advertising market commercial texts commercial arguments conversion techniques media knowledge advertising market knowledge

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