Qualitative Consulting Associate Director SEA MT

We are seeking a senior qualitative research and consulting leader to help drive the next phase of our qualitative consulting practice across APAC. This is a high‑visibility regional role that partners closely with regional qualitative leaders and in‑market teams to deliver strategic, multi‑market qualitative engagements and elevate how insight is generated, synthesised, and activated. The focus goes beyond research execution into storytelling, sense‑making, workshopping, co‑creation, and solutioning, ensuring insights translate into action.

1. Qualitative Consulting & Practice Development

• Partner with regional qualitative leaders to advance the APAC qualitative consulting practice
• Shape and embed best practices in consulting‑grade qualitative design, synthesis, and storytelling
• Serve as a senior thought partner and advisor on complex or high‑stakes client engagements
• Help define and execute the regional qualitative consulting strategy, including new offers and ways of working

2. Multi‑Market Consulting

• Partner with in‑market teams to design, lead, and support high‑impact, multi‑market qualitative studies
• Take responsibility for cross‑market synthesis, ensuring local nuance is translated into regional insight
• Elevate consistency, rigour, and strategic value of qualitative outputs across markets
• Support markets on engagements that require senior‑level framing, storytelling, and client influence

3. Convergence Lead: Qual, Quant & AI‑Enabled Methods

• Lead qual–quant convergence on strategic studies, ensuring qualitative insight is anchored in broader data signals
• Integrate AI‑supported qualitative methods responsibly
• Act as a bridge between methodological innovation and real consulting value

4. Insight Activation, Workshopping & Co‑Creation

• Translate insights into clear implications and actions, not just findings
• Design and facilitate client and internal activation workshops
• Partner with leaders to help shape products, solutions, and activation roadmaps

5. Storytelling, Enablement & Capability Building

• Set standards for storytelling quality — narrative logic, clarity, and impact
• Coach and enable market teams on:
  • Consulting‑grade storytelling
  • Multi‑market synthesis
  • Activation‑led qualitative delivery
• Contribute to internal training and capability initiatives across APAC

6. Stakeholder Visibility

• Represent qualitative thinking with credibility in senior client forums and regional discussions
• Act as a connector—aligning people, markets, and thinking across the region

• 10+ years of qualitative research experience, with strong multi‑market APAC exposure
• Proven background in consulting‑led qualitative work, not just research delivery
• Track record of acting as a trusted advisor to senior clients and internal stakeholders

Technical & Consulting Expertise

• Deep qualitative expertise across classic and new qual methods
• Strong experience in cross‑market synthesis and insight storytelling
• Practical experience AI‑enabled research methods
• Hands‑on experience in workshopping, facilitation, and co‑creation

Mindset & Capabilities

• Strong consulting mindset: strategic, commercial, outcome‑oriented
• Comfortable operating at both thinking and delivery level
• Influences across markets without formal authority
• Clear, confident communicator who can simplify complexity
• Energised by building, shaping, and evolving a practice

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. NIQ invites individuals who share a commitment to inclusive and equitable workplaces to apply.