Public Relations Manager (Auto)

Job Description Requisitioned Position Title : Public Relations Manager ( Auto ) Position Reports To: Account Director ( Auto ) Hiring Location: Mumbai Relevant Experience (Years) : 4-5 years Overview – The ideal candidate is an experienced communicator who thrives in an environment where passion, creativity and curiosity are valued. We are looking for someone who has excellent relationships with journalists in its respective sector/sectors; excellent grammar; understands social media channels and can effectively communicate our brand's story to the world. Key Responsibilities: • Develop and implement comprehensive public relations strategies that drive brand awareness and reputation management. • Build and maintain strong relationships with key stakeholders, including journalists, influencers, and industry experts. • Craft compelling press releases, media alerts, and other communications materials that resonate with target audiences. • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that drive business results. • Stay up-to-date on industry trends, competitor activity, and market developments to inform public relations strategies. • Develop and maintain a comprehensive media list, including journalists, bloggers, and influencers in the respective sector/sectors. • Coordinate and execute press events, product launches, and other initiatives that generate buzz and drive brand engagement. • Monitor and report on media coverage, tracking key metrics such as reach, impressions, and engagement. • Develop and maintain a comprehensive social media strategy that aligns with our brand's overall marketing goals. • Create engaging content for social media channels, including blog posts, videos, infographics, and more. • Collaborate with the creative team to develop visual assets, such as logos, graphics, and photography, that support public relations initiatives. • Develop and maintain a comprehensive crisis communications plan that outlines procedures for managing reputation-critical situations. • Provide exceptional customer service by responding promptly to inquiries, resolving issues efficiently, and providing accurate information. • Stay organized and manage multiple projects simultaneously, prioritizing tasks based on urgency and importance. • Work collaboratively with the account team to develop and execute public relations strategies that align with client goals and objectives. • Develop and maintain a comprehensive database of media contacts, including journalists, bloggers, and influencers in the respective sector/sectors. • Coordinate and execute press trips, product launches, and other initiatives that generate buzz and drive brand engagement. • Monitor and report on media coverage, tracking key metrics such as reach, impressions, and engagement. • Develop and maintain a comprehensive social media strategy that aligns with our brand's overall marketing goals. • Create engaging content for social media channels, including blog posts, videos, infographics, and more. • Collaborate with the creative team to develop visual assets, such as logos, graphics, and photography, that support public relations initiatives. • Develop and maintain a comprehensive crisis communications plan that outlines procedures for managing reputation-critical situations. • Provide exceptional customer service by responding promptly to inquiries, resolving issues efficiently, and providing accurate information. • Stay organized and manage multiple projects simultaneously, prioritizing tasks based on urgency and importance. • Work collaboratively with the account team to develop and execute public relations strategies that align with client goals and objectives.