Programmatic Trader. México

At Taptap, we're not just transforming digital advertising, we're building the future today. Through innovation, respect, and determination, we develop solutions that connect data, technology, and strategy to generate real impact. We're a global team that believes in teamwork, vision of the future, and commitment as pillars of our growth.

If you're passionate about programmatic advertising, data, and digital campaign optimization, this is your opportunity.

As a Programmatic Trader, you'll be responsible for the implementation, monitoring, and optimization of programmatic advertising campaigns on our own platform, Sonata DSP & DMP. You'll work closely with the Sales, Product, and Client Services teams to ensure that campaigns not only meet contracted volumes but also exceed client expectations in terms of KPIs and performance.

Digital campaign programming and implementation

• Configure and manage campaigns on Sonata DSP & DMP.
• Interact with agencies, advertisers, and internal teams to ensure correct execution of campaigns.
• Implement strategies for bidding and segmentation to maximize performance.
• E nsure correct traffic of creativities and tracking labels.

Campaign monitoring and follow-up

• Supervise daily campaign delivery and alignment with key KPIs such as CTR, viewability, and engagement.
• Solve technical problems related to ad implementation or tracking.
• Maintain constant contact with agencies and clients, ensuring satisfaction and optimization of their programmatic and DOOH strategies.

Campaign optimization

• Apply A/B testing to improve ad impact.
• Analyze data and suggest strategic modifications to optimize campaign KPIs.
• Maximize performance and revenue through adjustments in buying strategy.

Analysis and reporting

• Generate detailed performance reports for internal teams and clients.
• Analyze key insights and propose strategic improvements based on results.

• 2-3 years of experience in a similar role within a trading desk, publisher, or adops/programmatic team.
• Solid knowledge of the programmatic ecosystem, with experience in DSPs and SSPs.
• At least 2 years of experience in programmatic buying on the demand side, with emphasis on Real-Time Bidding (RTB).
• Advanced knowledge of digital advertising metrics and KPIs.
• Intermediate level of Excel.

• Experience with analysis and BI tools like Tableau, Power BI, Qlikview, Google Analytics.
• Advanced English level (C1).

This is a presential position in Mexico City, with the possibility of a hybrid model.

• Indefinite contract with a competitive package according to your profile and experience.
• Annual performance bonus.
• A dynamic, innovative, and collaborative work environment.

In Taptap, diversity and inclusion are essential for our success. We believe in talent without borders and the power of ideas. We're an ambitious, passionate, and committed team dedicated to innovation and excellence.

If you're ready to make things happen and be part of a company that's creating the future of programmatic advertising, apply now.

#ProgrammaticTrader #DigitalAdvertising #AdTech #MarTech #WeAreTaptap

Powered by JazzHR