Programmatic Analyst - Alternance (H/F/X)

Biggie is the global media and marketing strategy and activation agency of Biggie group, an independent international group of integrated marketing solutions. Biggie is the result of the merger of several entities of the group: Gamned!, the expert in digital activations, Repeat, the media buying consultancy, and 3qtz, the media agency and marketing consulting firm. With the signature "Partners in growth", Biggie aims to be a partner in the growth of brands, putting strategic and operational excellence at the service of their performance and offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, or business consulting) to address their business challenges. The agency brings together 300 experts, including 150 in France, present in 7 countries across 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai and Sao Paulo). To learn more: www.biggie.co 🗒️ Missions As a Programmatic Analyst, you actively take part in the operations, analysis and business development of our programmatic activity, in direct liaison with the Trading, MediaBuying, Sales and Consulting teams. You will work on varied, high-impact assignments, ranging from creating programmatic offers, to strategic analysis of results and financial monitoring. Day to day, you will be in charge of: • Setup templates & creative verification: Prepare and complete setup templates for each new campaign, check the compliance of advertising creatives against the technical specifications of ad networks and DSPs, and carry out audits to identify any anomalies. • Results sharing & campaign reviews: Prepare review materials, compile performance data from DSPs and reporting tools, take part in results presentation meetings with clients, and make recommendations for future campaigns. • Analysis of top campaign results: Analyze in depth the results of the most strategic campaigns, identify key performance factors and produce actionable insights to feed the sales teams. • Macro analysis of results: Carry out a cross-cutting analysis of all campaigns to identify overall trends, success patterns and recurring causes of failure, and feed an internal knowledge base. • Understanding the programmatic universe & catalogue development: Build expertise in the programmatic ecosystem (DSP, SSP, audiences, formats), master our catalogue of offers, actively monitor the market and take part in creating new programmatic offers. • Projections in Media Plans & responses to Calls for Tender: Take part in building the projections integrated into Media Plans and contribute to responses to programmatic Calls for Tender, in liaison with the Sales teams. • Billing management: Ensure client billing follow-up, verify consistency between bookings and invoiced amounts, and contribute to resolving anomalies via Salesforce. 👉 Profile Sought Prerequisites: • Be curious and eager to learn a profession at the heart of digital • Be comfortable with numbers and data analysis • Enjoy challenges and teamwork • Be rigorous and organized Skills: • Currently pursuing a Bachelor's to Master's degree (Bac+3 to Bac+5) in digital marketing, business, communication, or business school • Good command of Excel and office tools • Ability to analyze, understand and report campaign performance • French essential, English appreciated • Proactive, dynamic and a source of ideas • Of course... friendly and a team player! 🎁 Our benefits: • An international group present all over the world • Multidisciplinary entities, expert in their fields: programmatic, influence, PR, 360, content creation… • Possibility of internal mobility across the group's different entities • Continuous training with a Digital Academy • Access to the HappyPal platform, giving you discounts on many brands and leisure activities (cinemas, concerts, amusement parks, museums…) • Daily sports classes on our premises: pilates, cross training • A sustainable mobility package allowing you to rent a bike from our partner BeeToGreen or to be reimbursed up to €45/month for your bike rental • Referral bonus Biggie Group offers employment opportunities without distinction of origin, sex, morals, sexual orientation, gender identity, age, family status, physical appearance, disability, religion, political opinion… Biggie Group complies with regulations combating discrimination in the workplace. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, remuneration and training. Find Jobs in France on Arbeitnow