Programmatic Analyst - Apprenticeship (M/F/X)

Biggie is the global media & marketing strategy and activation agency of Biggie group, an independent international group of integrated marketing solutions. Biggie is the result of the merger of several entities within the group: the expert in digital activations Gamned!, the media buying consulting agency Repeat, and the media agency & marketing consulting firm 3qtz. With the tagline "Partners in growth", Biggie aims to be a partner in the growth of brands, by putting strategic and operational excellence at the service of their performance and by offering them tailor-made support (marketing strategy, strategic planning, data & analytics, media, digital performance, content creation and adaptation, or business consulting) to address their business challenges. The agency brings together 300 experts, including 150 in France, present in 7 countries across 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai, and Sao Paulo). To learn more: www.biggie.co

🗒️ Missions

As a Programmatic Analyst, you actively participate in the operations, analysis, and commercial development of our programmatic activity, in direct liaison with the Trading, MediaBuying, Sales, and Consulting teams. You will be involved in varied and high-impact missions, ranging from creating programmatic offers, to strategic analysis of results and financial monitoring. On a daily basis, you will be responsible for: • Creative Setup & Verification Templates: Prepare and complete setup templates for each new campaign, check the compliance of advertising creatives with the technical specifications of ad networks and DSPs, and conduct audits to identify any anomalies. • Results Sharing & Campaign Reports: Prepare report documents, compile performance data from DSPs and reporting tools, participate in debriefing meetings with clients, and formulate recommendations for future campaigns. • Analysis of Top Campaign Results: In-depth analysis of the results of the most strategic campaigns, identification of key performance drivers, and production of actionable insights to inform the sales teams. • Macro Analysis of Results: Conduct a cross-functional analysis of all campaigns to identify global trends, patterns of success, and recurring causes of failure, and contribute to an internal knowledge base. • Understanding the Programmatic Ecosystem & Catalog Development: Develop expertise in the programmatic ecosystem (DSPs, SSPs, audiences, formats), master our offer catalog, actively monitor the market, and participate in the creation of new programmatic offers. • Projections in Media Plans & Tender Responses: Participate in the construction of projections integrated into Media Plans and contribute to responses to programmatic Tenders, in coordination with the Sales teams. • Invoicing Management: Ensure the monitoring of client invoicing, verify the consistency between bookings and invoiced amounts, and contribute to resolving anomalies via Salesforce.

👉 Profile Sought

Prerequisites: • Be curious and eager to learn a profession at the heart of digital. • Be comfortable with numbers and data analysis. • Enjoy challenges and working in a team. • Be rigorous and organized. Skills: • Currently pursuing a Bac+3 to Bac+5 degree (digital marketing, business, communication, business school). • Good command of Excel and office suite tools. • Ability to analyze, understand, and present campaign performance. • French essential, English appreciated. • Proactive, dynamic, and proposing solutions. • Of course… friendly and a team player! 🎁 Our benefits: • An international group present worldwide. • Multidisciplinary expert entities in their field: programmatic, influence, PR, 360, content creation… • Possibility of internal mobility within the group's various entities. • Continuous training with a Digital Academy. • Access to the HappyPal platform offering discounts on many brands and leisure activities (cinemas, concerts, amusement parks, museums…). • Daily sports classes on our premises: Pilates, cross-training. • A sustainable mobility package allowing you to rent a bike from our partner BeeToGreen or to be reimbursed up to €45/month for your bike rental. • Co-optation bonus. Biggie Group offers employment opportunities without distinction of origin, sex, customs, sexual orientation, gender identity, age, family situation, physical appearance, disability, religion, political opinion… Biggie Group complies with regulations fighting against workplace discrimination. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, remuneration, and training.