Senior Programmatic Advertising Manager

Aufgaben

▪ You set up and operate programmatic campaigns across various DSPs and optimize IO campaigns
▪ You create customer journey-based programmatic strategies, along the entire funnel, from branding to prospecting to retargeting
▪ You develop digital media plans for programmatic and IO campaigns and work closely with account managers, ad operations teams, publishers, data providers, and technology vendors (both nationally and internationally)
▪ You are in continuous exchange with publishers, data providers, and technology vendors (both nationally and internationally)
▪ You develop best-practice models and generate insights for always-on optimization
▪ You are an impulse giver for innovation and further development of programmatic excellence for our customers
▪ You are responsible for onboarding new colleagues and mentoring juniors and regulars

Qualifikation

▪ You have professional experience in setting up and optimizing campaigns across various DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads)
▪ You have a strong understanding of programmatic full-funnel strategies and the use of various technologies for campaign management (ad serving, ad verification, tracking, analytics)
▪ You are sovereign in applying data (1st-, 2nd-, 3rd-party) as well as strategic derivation regarding audience management and targeting
▪ You possess very good analytical skills and the ability to transport complex issues, particularly with regard to various KPIs in the full-funnel model and their different interpretations
▪ You are fit in Microsoft Office applications, especially Excel
▪ You speak German fluently and your English language skills are negotiable

Required Experience

min. 3 years of experience

Preferring Media Agencies: Dentsu, Pilot, GroupM, Mindshare, Omnicom, Publicis, etc.

Location: Hamburg, Frankfurt, Düsseldorf.

Part-time is also possible with at least 30 hours per week.

Benefits

▪ Stay fit: For €10 per month, you get the full Fitness First membership.
▪ Have fun: Our motivation team takes care of unforgettable moments every year, whether it's TGIF, Christmas party or our legendary overnighter.
▪ Come along: We design with you an individual development plan, you receive regular feedbacks and further developments that fit exactly to you. You also have access to our Havas University with over 200 training sessions/workshops.
▪ Shape together: We are not yet perfect and look forward to when you bring your ideas and actively participate in shaping things

Erforderliche Qualifikationen:

▪ Fundierte praktische Erfahrung in der Einrichtung und Optimierung von Kampagnen über verschiedene DSPs (DV360, TradeDesk, HAWK, Amazon DSP, Yahoo DSP, Xandr, Google Ads, Taboola, Teads)
▪ Umfassendes Verständnis von Full-Funnel-Strategien und Kampagnenmanagement-Technologien (Anzeigenbereitstellung, Tracking, Analytics, Anzeigenverifizierung)
▪ Erfahrung im Umgang mit First-, Second- und Third-Party-Daten sowie Zielgruppen-/Targeting-Strategien
▪ Ausgeprägte analytische Fähigkeiten und die Fähigkeit, komplexe KPIs/Funnel-Modelle zu erläutern

Sprachliche Anforderungen:

▪ Role 1: German not required (management of international customers)
▪ Role 2: German (at least B2, C1 preferred)
▪ Both: Negotiable English language skills