Product Marketing Manager (m/w/d) - Part-time, fixed-term (Parental Leave Representation)

Campudus is an innovative software company that develops digital infrastructure and tools to help companies deliver outstanding user experiences across all touchpoints.

We are a young 15-person team and burn for projects that challenge us and require innovative solutions. We live flat hierarchies and support each other in all areas of our work.

To reach even more companies and excite them, we are looking for you as Product Marketing Manager (m/w/d) to strengthen our team (in part-time and initially fixed-term for 1 year).

Tasks

As Product Marketing Manager (m/w/d), you will accompany our products from development to marketing and ensure that the benefits, added value, and differentiation are clearly, consistently, and target-group-oriented communicated:

• Market & Product Benefits: You develop a deep understanding of market, competition, and target groups and translate our product features into clear, convincing customer benefits.
• Messaging & Positioning: You are responsible for positioning our software products and develop concise key messages that can be consistently found across website, sales materials, campaigns, and other marketing channels.
• Content Creation: You conceptualize and create product-related content, such as blog articles, whitepapers, case studies, marketing, sales, and training materials, and optimize content for search engines (SEO/SEM).
• Controlling & Optimization: You keep an eye on the performance of our products, evaluate relevant KPIs, and lead optimization measures for messaging and go-to-market strategies.
• Sales Support: You support sales with product demos, presentations, one-pagers, arguments, and pricing materials.
• PR, Social Media & Network: You take care of PR and communication topics, publish content on social media, and actively build relationships with relevant networks, implementation partners, and media outlets.

Qualification

• You hold a completed degree or training in business administration, marketing, media, and communication or a comparable qualification.
• You bring experience in B2B marketing from IT solutions and services.
• You possess the ability to prepare complex content clearly and persuasively.
• You convince through creativity and strong expression.
• You have a good understanding of the use of AI in marketing and set corresponding tools (e.g., for content creation, research, analysis, or automation) in place.
• You stand out with structured, self-reliant work habits and high initiative.
• You possess very good German and English language skills in writing and speaking.

Benefits

• Flexible working hours and working arrangements (home office/remote work)
• A workplace with high-quality, ergonomic equipment in a new, modern office
• A dynamic, motivated, and family-like team
• Newest and self-selected hardware
• Much decision-making freedom and the opportunity to work independently
• Really good coffee from our beloved French press machine
• Premium bikes and latest e-bikes at favorable conditions (JobRad)
• Meetups, conferences or workshops for your personal professional development