Product Marketing Manager - Outdoor (m/w/d)

We are looking to strengthen our marketing team at our location in Heinsberg and are seeking an engaged Product Marketing Manager – Outdoor (m/w/d) with experience in product marketing and interest in international brand and sales strategies.

We are a medium-sized family-owned company and one of the world's leading providers of products for aquariums, terrariums, and garden ponds. After founding in 1970 as a two-person business, we have quickly developed into one of the market leaders and today employ around 200 staff worldwide. Our headquarters in Heinsberg brings together administration, research, and production.

Tasks

You …

• develop and implement go-to-market strategies for product launches in the outdoor sector
• support the development of packaging designs, market positioning, and pricing for new products
• create targeted marketing content and digital assets for outdoor products
• develop marketing, presentation, and training materials for internal and external target groups
• work closely with the departments of product development, brand marketing, sales, graphics, and digital marketing
• coordinate and accompany communication and promotional campaigns to increase product awareness and sales
• analyze market and competitive developments and lead recommendations
• monitor the performance of the product portfolio and support measures for optimizing revenue and margin
• represent the outdoor sector at trade fairs, exhibitions, and events
• conduct market and customer analyses and maintain close exchange with sales and customers
• manage budgets in the product marketing area
• work actively in cross-sectional projects with

Qualification

You …

• hold a successfully completed degree in marketing, business administration or a comparable qualification
• bring professional experience in product marketing, ideally in the outdoor, consumer goods or brand article sector
• have a good understanding of product positioning, market analysis and communication strategies
• work structured, independently and solution-oriented
• are characterized by creativity, organizational skills and team ability
• communicate securely and professionally with internal and external contact partners
• have very good German and English language skills in writing and speaking
• have a secure handling of MS Office and ideally experience with digital marketing and content management systems
• are willing to travel occasionally and attend events (travel activity approx. 5-10%)

Benefits

This is what we offer

• a responsible position with design scope in an international company
• varied tasks in a dynamic marketing environment
• flexible working hours and the possibility of hybrid work
• individual further education and development opportunities
• short decision-making paths and a collegiate team
• participation in innovative products in the outdoor sector
• a performance-based salary as well as attractive additional benefits

For all questions, our HR team is available by phone at 02452 9126-0. We look forward to getting to know you and sending us your comprehensive application documents. We are looking forward to your application!

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