Product Specialist

Date Posted: 2025-10-21 Country: Brazil Location: LOC6030: Rua Elisha Otis, 841, São Paulo, SÃO BERNARDO DO CAMPO, 09852-075 Brazil Role Overview: As a Product Specialist, you will play a key role in shaping product strategies, driving market positioning, and supporting regional initiatives for New Equipment (NE). This position blends strategic analysis with hands-on execution to ensure our products meet customer needs and stand out in the market. On a typical day, you will: Support the development and implementation of product marketing plans. Conduct market research to identify trends and opportunities. Analyze competitive landscapes and provide insights. Collaborate with cross-functional teams, including sales, marketing, and engineering. Develop and deliver product training materials. Monitor product performance and provide recommendations for improvement. Key Responsibilities: Market Analysis: Conduct thorough market research to identify trends, opportunities, and customer needs. Competitive Analysis: Analyze competitor products, pricing, and marketing strategies to identify areas for differentiation. Product Strategy: Contribute to the development of product roadmaps and lifecycle management. Product Positioning: Develop compelling product positioning and messaging that resonates with target audiences. Sales Enablement: Create sales tools and training materials to support the sales team. Cross-Functional Collaboration: Work closely with sales, marketing, and engineering teams to ensure alignment. Performance Tracking: Monitor product performance, analyze key metrics, and provide recommendations for improvement. Customer Engagement: Engage with customers to gather feedback and understand their needs. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in product marketing or product management. Strong analytical and problem-solving skills. Excellent communication and presentation skills. Ability to work independently and as part of a team. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Experience with CRM systems is a plus. Benefits: Competitive salary Health insurance Paid time off Professional development opportunities