Product Owner Specialist

Main Responsibilities:

• Mapped and optimized candidate journey;
• Defined and tracked KPIs of capture and A/B tests;
• Ensured consistency and personalization across channels (CRM, portals, app, campaigns);
• Developed gamification mechanics and interactive journeys;
• Translated business needs into scalable solutions with real impact on experience;
• Supported strategic decisions based on data, experimentation, and feedbacks;
• Acted in discovery and development of new product opportunities.

Technical Profile:

• Experience as PO in digital products, educational or performance marketing products;
• Analytical vision and mastery of BI tools, dashboards, and predictive analysis;
• Fluency in conversion metrics, segmentations, and data storytelling;
• Knowledge in CRM, digital campaigns, and engagement platforms;
• Experience with UI/UX tools, gamification, and personalized journey optimization;
• Able to articulate with diverse areas and influence strategic forums;
• Familiarity with e-commerce and funnel strategies.