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Serasa Experian

11 months ago

Full-time Product Owner

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Company information

Company
Serasa Experian
Location
Brasil, Sudeste, Estado de São Paulo, São Paulo Brazil
Posted
11 months ago
View all jobs at Serasa Experian

Job description

Job Description

Job Objective

Act as a Full-time Product Owner in a squad responsible for the entire journey of credit card or loan on a credit marketplace. The role will be focused on strategies for acquisition, simulation, approval, and evolution of customer experience, as well as integration and follow-up with partners.

How your day-to-day will be

  • Act as PO of a multidisciplinary squad with focus end-to-end on the credit journey (credit card or loan), from simulation to approval
  • Break down product strategy into prioritized backlog, aligned to business objectives and user needs.
  • Work in partnership with areas such as Marketing, CRM, Growth, Technology, Design, and Partners to ensure deliveries of value.
  • Conduct agile ceremonies (planning, refinement, review, and retrospective) and participate in strategic forums.
  • Monitor and analyze business and product metrics to identify opportunities for continuous evolution.
  • Lead initiatives for Go To Market, including strategies for CRM, performance, and multi-channel communication (paid media, organic, email, push, social networks).
  • Ensure optimized simulation/approval flows
  • Conduct discoveries and experiments (A/B tests) to validate hypotheses and improve user experience.
  • Act on the entry and integration of new partners, following performance and ensuring their evolution

Main expected deliveries

  • Prioritized backlog with focus on acquisition, simulation, and approval
  • Communication strategies in partnership with Marketing and CRM.
  • Metrics and KPIs defined by initiative, with rollout plan and performance tracking.
  • Ongoing evolution of user experience with focus on personalization and conversion.
  • Integration of new partners and performance tracking
  • Tests and experiments for validation of approaches and product evolution

Required skills

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