Product Marketing Manager (Remote)

Product Marketing Manager (Remote) We are looking for a product marketing manager to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral. Responsibilities: Own the overall product messaging and positioning with respect to the overall market and specific industry verticals. Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our unique value proposition. Develop a deep understanding of our products and services, as well as their features and benefits, in order to effectively communicate them to various stakeholders. Collaborate closely with cross-functional teams, including product development, sales, and customer success, to ensure alignment and consistency across all marketing efforts. Identify and prioritize key messaging opportunities that drive business results and align with company goals. Create compelling product positioning statements, product descriptions, and other sales collateral that effectively communicate the value of our products and services to customers. Develop a comprehensive understanding of our target audience's needs, pain points, and buying behaviors in order to create targeted marketing campaigns that resonate with them. Stay up-to-date on industry trends, market developments, and competitor activity to inform product positioning and messaging strategies. Analyze and report on the effectiveness of product marketing efforts, using data and metrics to optimize future initiatives. Requirements: Bachelor's degree in Marketing or a related field; 5+ years of experience in product marketing, preferably with a focus on B2B software products; Strong understanding of market trends, customer needs, and competitive landscapes; Excellent written and verbal communication skills; Ability to work independently and as part of a team; Strong analytical and problem-solving skills; Experience with marketing automation platforms and CRM systems is a plus. Benefits: Competitive salary and benefits package; Opportunity to work on cutting-edge products and technologies; Collaborative and dynamic work environment; Professional development opportunities; Flexible remote work arrangement.