Product Marketing Manager | Remote Europe (/- 2hrs CET)

Job Description Responsibilities: Develop and execute product marketing strategies that align with business goals and objectives. Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies. Create buyer personas, value proposition and customer journeys. Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience. Create compelling product descriptions, product demos, and product videos that showcase the value of our products. Collaborate with the sales team to develop sales enablement materials, such as sales sheets, case studies, and presentations. Develop and execute product launch plans, including product announcements, press releases, and social media campaigns. Analyze and report on product performance, including metrics such as website traffic, lead generation, and conversion rates. Identify and prioritize product opportunities, and develop business cases to support product development. Develop and maintain relationships with key stakeholders, including customers, partners, and internal teams. Stay up-to-date with industry trends, market developments, and competitor activity, and apply this knowledge to inform product marketing strategies. Create and maintain product marketing materials, such as product sheets, data sheets, and whitepapers. Develop and execute product marketing campaigns, including email marketing, social media, and paid advertising. Work closely with the product team to develop product requirements and product roadmaps. Develop and maintain a deep understanding of our products and services, and apply this knowledge to inform product marketing strategies. Develop and execute product marketing plans that align with business goals and objectives. Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies. Create buyer personas, value proposition and customer journeys. Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience. Create compelling product descriptions, product demos, and product videos that showcase the value of our products. Collaborate with the sales team to develop sales enablement materials, such as sales sheets, case studies, and presentations. Develop and execute product launch plans, including product announcements, press releases, and social media campaigns. Analyze and report on product performance, including metrics such as website traffic, lead generation, and conversion rates. Identify and prioritize product opportunities, and develop business cases to support product development. Develop and maintain relationships with key stakeholders, including customers, partners, and internal teams. Stay up-to-date with industry trends, market developments, and competitor activity, and apply this knowledge to inform product marketing strategies. Create and maintain product marketing materials, such as product sheets, data sheets, and whitepapers. Develop and execute product marketing campaigns, including email marketing, social media, and paid advertising. Work closely with the product team to develop product requirements and product roadmaps. Develop and maintain a deep understanding of our products and services, and apply this knowledge to inform product marketing strategies. Develop and execute product marketing plans that align with business goals and objectives.