Product Marketing Manager (m/w/d)

We are looking for an experienced developer, Papierkram aus. Our Mission is it, companies valuable time to save, by fully automating document-based processes. Whether with our Postscan-Service or our KI-gestützten Softwarelösung; we help our customers like EG Group, WWF, Flink and Axel Springer, focus on the essentials – and take care of the paperwork.

As Product Marketing Manager*In with a focus on Produktkommunikation, you are the central translator between our complex B2B SaaS product and our customers. Your main task is to explain the functionality, benefits, and value proposition of our product in a clear, concise, and entertaining way through various channels. You will gather our target audience's challenges and ensure that they not only understand but also find our product exciting.

Aufgaben

• You develop and sharpen the Produktbotschaft von Caya and ensure that our added value reaches the right target groups – clear, relevant, and convincing.
• You work deeply into our SaaS product, technical details, and roadmap, and translate complex features into understandable, benefit-oriented messages.
• You formulate clear core messages for different stakeholders (e.g. CFOs, IT leaders, Operations) and bring them consistently across all channels.
• You create and orchestrate content along the entire customer journey – from Awareness to Adoption, including formats such as:

Kurzvideos & Tutorials explaining new features and workflows

Website-Content like product pages and landing pages (in close cooperation with the Content Team)

Sales materials like One-Pager, presentations, and feature sheets for optimal support of Sales

Social-Media-Content and ads for feature and product communication

In-App- and E-Mail-Communication to boost feature adoption and customer loyalty

Contents for our Help Center including macros for Customer Enablement

• You build deep market and customer understanding: You analyze target groups, pain points, and competitors and use these insights for a strong product communication.
• You establish feedback loops with Product, Sales, and Customer Success, collect user feedback, and lead to concrete optimizations for messaging and content.
• You are part of the Marketing Team (reporting to the Head of Marketing), but work daily closely with Product-, Sales- and Customer-Success-Teams – as a connecting element between product and market.

Qualifikation

• You bring at least 4 years of experience in product marketing, go-to-market or content marketing – ideally in a B2B SaaS environment.
• You have a talent for translating complex technical information into simple, creative, and convincing stories that trigger the famous