Product Marketing Manager * Healthcare SaaS

You know the OR from the inside – and can explain why it runs better with nextOR without falling into marketing theater? Then at nextOR you'll translate the real clinical benefit of our AI-powered OR planning into language that doctors, OR coordinators, and managing directors immediately understand.

Our Mission
nextOR brings order to complex hospital environments. We optimize patient flow, OR planning, and resource utilization so that medical teams have more time for what matters most – people

Responsibilities

What awaits you

• Personas & Messages: You develop tailored, credible messages for decision-makers (CEO, CIO, Management) and users (OR Management, Chief Physicians, Anesthesia, Department Heads) – in clinical language, not in feature-speak.
• Content that Provides Evidence: You are responsible for Value Propositions, Use Cases, and Customer Stories with measurable results (e.g., fewer overtime hours, higher planning precision) – as one-pagers, slide decks, video scripts, and webinars, which will be created by the group's marketing team.
• Empowering Sales: You provide the Sales and Customer Success team with what they really need: Battle Cards, arguments for handling objections, and Proof-of-Value stories for new customer acquisition and upselling.
• Market & Customer Understanding: You gather insights from customer interviews, win/loss analyses, and healthcare trends – and translate them into positioning and material.
• Measure & Refine: You measure the impact of your content qualitatively and quantitatively and iteratively improve it using the pattern "changed due to feedback X → result Y".

Qualifications

What you bring with you

Must-Haves

• Proximity to the Clinic: You know the daily life of a hospital from personal experience (e.g., nursing, anesthesia, OR support, circulating nurse, or internships) – or you understand OR processes so well that clinicians believe you.
• Talent for Communication with Substance: 3+ years in product or content marketing in B2B (ideally Healthcare) – or a strong clinical background plus demonstrable communication talent. We explicitly see career changers from nursing into communication as a plus.
• Native-level German in spoken and written form, with the gift of making complex things simple – "explain it to me like I'm five" is a compliment to you.
• Results-Oriented Thinking: You think in measurable results, not in pretty slides.
• Empathy & Listening: You engage your audience instead of overwhelming them with words.
• English is an advantage (reading/writing) for international collaboration.

Nice-to-have

• Bachelor/Master's degree in Marketing, Life Sciences, Healthcare Management, or similar.
• Demonstrable publications, articles, or thought leadership; own social media activity is a plus.
• Basic understanding of GDPR and data protection in healthcare.
• Proficient work in fast-paced, multi-stakeholder environments.

Honestly – this role is not for you if you:

• have a quick buzzword answer for every question,
• forget to talk about results and your team when mentioning your successes,
• prefer to talk about the HOW rather than the WHY (the real benefit for people)
• are indifferent to measurability and impact.

If, on the other hand, you listen, ask questions, explain things simply, and measure your work by results – then we should talk.

Benefits

Your Opportunities and Possibilities

Flexibility: Hybrid work – work remotely and on-site days in our prestigious office with a rooftop terrace in Berlin, directly at Friedrichstraße station

• MacBook: All employees receive their own MacBook as a work device when they start at nextOR.
• Ambitious, Future-Relevant Projects: At nextOR, you will work with us on building and expanding an innovative and growing startup and its brands in the 'AI as a Service' and 'Data-Driven Consulting' areas. Here you can expect many projects where you can use your creative skills!
• Freedom to Shape: We value your ideas and offer you space for your personal, part-time projects and professional development. Dare to! We trust you!
• Employee Participation: At nextOR, you get the opportunity to participate in the company's growth and profits.
• Events and Sports Activities: In addition to the summer party and Christmas party, we organize employee events and sports activities several times a year. Join in, have fun, and get to know your colleagues better – at nextOR, work can also be enjoyable!

Our Getting to Know Each Other Process:

• Short introductory meeting via phone or video (approx. 20–30 min).
• Technical interview with the Head of Product and Head of Sales, including a small task.
• Optional final round.

What to send us: Resume (with a focus on clinical relevance and relevant roles), a short cover letter explaining your motivation, and – if available – work samples (case studies, articles, blog posts, social content).

* nextOR lives diversity and equal opportunity. Everyone is welcome here, regardless of origin, gender, sexual orientation, disability, religion, or age.

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