Product Marketing Intern

Your Mission

We are the financial app for families with pocket money cards, savings features, and financial education, and we want to constantly evolve. The ideas and development are fast, but a feature only unfolds its value when our users understand what it brings them. That's exactly where you come in.

As a Product Marketing Intern, you will be responsible for ensuring that our features reach the right target audience: from positioning to channels to measurement. You will work closely with product, marketing, and design and succeed in taking our customers on the journey.

Your Tasks

Product Feature Marketing

• You will plan campaigns for launches and make the concrete benefits tangible for our target audiences
• You will develop the positioning of new features and translate them into communication via website, in-app, and CRM

Channel Ownership

• You will take over in-app community management and give our channels their own handwriting
• You will be responsible for content related to our features, e.g., through in-app stories or sweepstakes, including editorial planning and formats
• You will evaluate participation and impact and further develop the channels based on data

Product, Marketing & Design

• You will keep an overview, coordinate with existing teams, and set the right accents so that campaigns, segments, and timing work together
• You will measure results, make them transparent, and decide from them what will be prioritized next

Your Profile

How you think and what you tackle matters more to us than your resume.

• Drive to shape. You want to take responsibility for your own topics and actively contribute, rather than just completing tasks.
• Curiosity. You are interested in many different topics, want to gain insight everywhere, and above all, understand how they are connected.
• Analytical thinking. You work with hypotheses, tests, and data, and derive the right next steps from them.
• Understanding of target audiences. You understand how kids, teens, and parents tick and strike the tone that really resonates with them.
• Digital affinity. You are at home in digital products and channels and want to develop them further.
• Initial practical experience. Internships or working student positions in marketing, product, or growth.
• Languages and location. Proficient German and English, residence in Berlin or willingness to be on-site regularly.

What awaits you

• An exceptionally steep learning curve at the interface of product, marketing, and growth, with direct responsibility for your own channels and feature launches from day one
• The opportunity to work closely with our product, marketing, and design teams
• A modern, vibrant office in the heart of Berlin Mitte, perfectly connected and surrounded by numerous lunch spots – plus a fully equipped kitchen with free drinks, breakfast, and snacks.
• A flexible hybrid work model that gives you the freedom to work in the office, from home, or remotely
• Subsidized Urban Sports Club as well as a Beat81 studio right in our backyard – perfect for morning workouts, active lunch breaks, or a strong training session in the evening
• Exclusive Bling Mobile tariff for all employees, connecting you with premium mobile services and numerous benefits.
• A MacBook and high-quality equipment to ensure you are well-equipped to work successfully.
• Regular team events that strengthen our company culture and make every success even more enjoyable.