Product Marketing & Brand Lead (Mensch)

What's it about?

Event Inc is rebranding as an AI-First platform for events, meetings, and hotels, and it needs a clear voice. As Product Marketing & Brand Lead, you will define how we position ourselves and how our brand impacts customers, partners, and investors. You will report to our CRO and work closely with our Content, SEO & GEO Manager and our Data Analyst (Go-to-Market & Insights).

Your Role

You will be responsible for our positioning and brand presence, from the core message of our AI-First story to consistency across all channels. You will set the direction and give approvals, which the Content, SEO & GEO role will implement.

• Positioning & Product Story: You will set the direction for our AI-First story and our product portfolio. AI will provide drafts, you will refine them and approve them.
• Memorable Brand: You will be responsible for our brand identity and ensure a consistent presence for customers, partners, and investors.
• Telling the Story Externally: You will translate the brand and product story into external communication, e.g., by building and maintaining our homepage story.
• Content with a Plan: You will develop content ideas, strategy, and planning, answering the question of what we communicate, when, and where. You will also provide story and portfolio input for newsletters and marketing automation.
• Empowering Sales: You will support with pitch decks, battle cards, and RFP/RFI responses. Accompanying our go-to-market activities is a natural part of your responsibilities.
• Own Events & MICE Report: You will be responsible for the concept and ownership of our customer and industry formats. For the MICE Report, you will manage the project and ensure it reaches C-level executives and the press. The content editing will be handled by Content, SEO & GEO.
• Data-Driven Decisions: You will formulate targeted analysis requests to our Data Analyst and translate recommendations into GTM decisions.
• Shaping at the Leadership Level: You will participate in team prioritization and coordinate directly with the CRO and CEO.

What we like

• Experience that Counts: You have at least 2 years of experience in Product Marketing or a comparable positioning or brand role, ideally in the B2B SaaS environment.
• Enterprise Know-how: You have experience in product and sales marketing for complex enterprise target groups and are familiar with procurement processes. Experience with RFP/RFI processes is a plus.
• Storytelling in Your Blood: You have a strong sense for stories and brands and know how to make complex products tangible.
• Systematic Brand Management: You ensure consistency of tone, visual identity, and messaging across multiple touchpoints and websites. You are familiar with the basics of brand KPIs such as Awareness, Sentiment, and Preference.
• Keeping an Eye on the Market: Competitive analysis and competitive intelligence are part of your daily work.
• Tool Proficiency: You are familiar with marketing automation tools such as HubSpot.
• Confident at Every Level: You have a confident demeanor and experience advising and presenting to senior and executive levels such as CRO and CEO.
• Doer Mentality: You work in a structured and self-responsible manner and feel comfortable in a small team.

What you'll like

• Team Spirit that's Fun: Look forward to a motivated, highly qualified team with flat hierarchies and real cohesion. Plus, there are regular team events like after-work drinks on the rooftop terrace, culture nights, or game nights.
• Be a Saver: Benefit from exclusive discounts on top brands and travel through PepXpress and Corporate Benefits.
• Well Catered: Of course, the obligatory fruit basket, a muesli bar, and cold and hot drinks are available to you at all times.
• Individual Hardware Choice: You decide whether you work with a Mac or a Windows device.
• Working Hours: Our core working hours are from 10 am to 5 pm. You shape the rest according to your rhythm.
• Office with a Wow Factor: You will work with a view of the Elbe River and some of Hamburg's most beautiful sights.
• Pick your Perk: You choose €20 Benefitsy, a €20 subsidy for the Deutschlandticket, or a €20 subsidy for Urban Sports.
• Growth: We support your further development with a learning budget of €300 per year.
• Taking Care of the Future: You receive up to €100 per month for your retirement and asset goals (bAV & VWL).

Your Contact Person

Hellen, our Talent Acquisition Manager

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