Product and Growth Marketing Specialist - Affirmative for Women

Mova is the Credit as a Service (CaaS) solution from Serasa Experian. Our mission is to democratize access to credit, connecting originators, investors, and borrowers through technology, data, and intelligence. We act as facilitators for companies that want to offer credit without becoming financial institutions.

We are looking for a Product & Growth Marketing Specialist to lead strategic initiatives for positioning, awareness, and growth of Mova. If you're passionate about innovation, data, and real impact in the financial market, this job is for you!

You will be responsible for:

• Developing and executing go-to-market strategies for products and partnerships;
• Creating plans for awareness and demand generation, focusing on acquisition, activation, and retention;
• Defining and refining Mova's positioning, aligning key messages with the solution's differentiators;
• Producing strategic content for campaigns, events, presentations, and sales materials;
• Conducting market research, competition analysis, and customer behavior studies;
• Monitoring KPIs such as CAC, CLTV, lead conversion, churn, and engagement;
• Collaborating with internal areas to ensure consistency in narrative and customer experience.