Principal UI Designer

Driven by our passion for spreading joy and unleashing limitless creativity in the world of gaming, our goal is to establish a game studio right here in Singapore. Our dedicated focus lies in crafting casual mobile games that deeply immerse players in incredibly enjoyable experiences! We eagerly welcome humble yet ambitious individuals to join us on this thrilling journey! Responsibilities Own the overall UI direction and vision for casual mobile games, ensuring clarity, consistency, and accessibility across all platforms. This includes developing and maintaining a comprehensive understanding of our brand's visual identity, tone, and messaging. Key responsibilities include: • Collaborate with cross-functional teams to design and implement engaging user interfaces that align with our brand's overall strategy. • Develop and maintain a deep understanding of our target audience's needs, preferences, and behaviors. • Conduct research and analysis to identify trends, opportunities, and challenges in the gaming industry. • Design and prototype innovative UI solutions that meet our brand's creative vision and technical requirements. • Work closely with developers to ensure seamless integration of designed elements into the game development process. • Stay up-to-date with the latest design trends, technologies, and best practices in the field of user experience (UX) and user interface (UI) design.