Principal SEO (m/f/d)

Our goal is a solar system on every roof, a storage unit in every house, and an electric car in every garage. Enpal makes this possible with an integrated overall solution for decentralized energy – from solar systems and battery storage to wallboxes, smart meters, and heat pumps. The heart of this is our AI-supported platform Enpal.One+, which intelligently networks thousands of systems and efficiently optimizes electricity procurement and feed-in on the energy market.

Are you ready for solutions that are more than just a promise and bring real quality of life to thousands of households every day? What you create at Enpal will deliver clean electricity tomorrow and sustainably change how we use energy.

Your Tasks

• You develop and are responsible for our holistic SEO strategy, from Technical SEO to Content and Off-page measures – and make SEO a central growth driver for Enpal.

• You manage and further develop the SEO team both professionally and disciplinarily, foster individual strengths, and create a culture of personal responsibility, learning, and measurable success.

• You strategically manage the SEO roadmap, set clear priorities, and orchestrate all measures along measurable KPIs with direct business impact.

• You work closely with Communications, Product, Tech, and Design, driving technical and content-related SEO projects collaboratively and solution-oriented.

• You are responsible for central Technical SEO topics such as crawlability, indexing, site architecture, Core Web Vitals, and structured data, ensuring a sustainably scalable technical foundation.

• You develop a data-driven content and link-building strategy with a focus on E-E-A-T, keyword clusters, and organic growth, continuously strengthening our visibility and authority.

• You develop a future-oriented GEO strategy (Generative Engine Optimization) for visibility in AI-powered search engines (ChatGPT, Perplexity, etc.), including content optimization for LLM citations.

• You stay up-to-date, recognize trends and new developments in the SEO and marketing environment early on, and use them to experiment, learn, and tap into new opportunities.

• You continuously analyze performance data, derive strategic recommendations for action, and transparently communicate successes, learnings, and next steps to C-level.

Your Profile

• You bring 5–7 years of SEO experience and can demonstrate proven success in increasing organic visibility, traffic growth, and lead generation.

• You have at least 2–3 years of management experience – ideally in building, developing, or scaling SEO teams – and understand how to empower and engage people.

• You possess in-depth expertise in all SEO disciplines: Technical SEO, On-Page, Content Strategy, and Off-page/Linkbuilding – and know how to strategically interlink them.

• You work confidently with common SEO tools such as Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto, or Screaming Frog.

• You have experience working with developer teams and possess a solid technical understanding (HTML, CSS, JavaScript, APIs).

• You are familiar with AI-based work and GEO (Generative Engine Optimization) and have already gained experience optimizing for AI-powered search engines, LLMs, and AI Overviews.

• You work entrepreneurially, think analytically, make data-driven decisions, and consistently align your actions with measurable impact.

• You are a communicative, structured, and proactive personality with a hands-on mentality and fluent German and English skills.

You are interested, even if you don't meet all the requirements? Apply anyway! We look forward to discovering your potential – regardless of whether your experience meets every single prerequisite. ☀️

What you can look forward to

• Work at Germany's first green Unicorn – Actively shape the solar energy transition.

• The sun shines all over the world – At Enpal, you work with a highly motivated, diverse team from over 65 nationalities.

• The ideal setup for your focus – We are convinced that excellent results are achieved where the conditions are right. That's why we rely on a hybrid work concept that gives you the freedom to always work in the way that best suits your tasks. Need new impulses at an international level? With Workflex, depending on your responsibilities, we offer the possibility to relocate your work abroad for up to 30 days a year.

• Grown-up Business & Startup Spirit – In our modern office in Berlin-Friedrichshain, you'll find everything your heart desires, from height-adjustable desks and a ping-pong table to stocked drink refrigerators and barista coffee.

• Your Kick-start at Enpal – Onboarding day with a welcome bag, buddy program, and a team that truly embraces you.

• Stay informed & shape the future – Transparent All-Hands meetings, short decision-making paths, and an open feedback culture, because there's no progress without mistakes.

• Energy transition can only happen together – At Enpal, you can expect a legendary team spirit and unforgettable team and company events.

• Your Extra Boost – 29 + 2 vacation days, discounted membership at Wellhub, and Corporate Benefits. Everything that helps you balance work and life well.

We at Enpal are proud of the diversity of our team. Neither during hiring nor during employment are decisions made based on skin color, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age. Enpal stands for a safe workplace and acts against discrimination and harassment of any kind.

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