Praktikum User Experience Design | Conversion Rate Optimisation (w/m/d)

We are a specialized conversion rate agency with a focus on data-driven UX optimization in e-commerce. Our goal is to make online shops measurably more profitable through psychologically founded methods, clear user guidance, and structured A/B testing.

As an employer, we offer an environment with high self-responsibility, real impact projects for ambitious brands, and a clear performance culture. At our agency, there is no hierarchy, but results, thinking, and initiative. Whoever takes responsibility and wants to work on real growth levers is right at us.

As an intern: you will gain comprehensive insights into all relevant areas of our daily agency work.

You support our team in analyzing online shops (UX audits, funnel analyses, GA4 evaluations), developing hypotheses for conversion optimization, and actively working on conceiving A/B tests. This includes creating wireframes, optimizing product pages, category pages, and checkout processes, as well as evaluating test results.

In addition, you will learn about the structured use of psychological principles in e-commerce, work with tools like GA4, heatmaps, and testing software, and gain insights into customer communication, project management, and strategic decision-making processes.

The goal of the internship is not only to convey theoretical knowledge but also to provide real-world experience in data-driven UX optimization and performance improvement.

We work with brands like Recaro, Liebscher & Bracht, Yfm, Bär Schuhe, Djoon foods, Statement Clothing, Alpenwert

Aufgaben

Your tasks:

• Shop analyses & UX audits: You analyze e-commerce shops using GA4, heatmaps, and session recordings and identify conversion levers.
• Competitor analysis: You investigate competitors structuredly regarding UX, positioning, funnel logic, and psychological triggers – with clear implications for our strategies.
• Onboarding preparation: You support in preparing new customer projects, analyzing existing data sources, preparing reports, and structuring initial hypotheses for the roadmap.
• Research & hypothesis building: You support in quantitative and qualitative research processes (analytics, surveys, user flows) and develop from there fundamental optimization hypotheses.
• Wireframing & concept development: You work out UX concepts for PDPs, CLPs, landing pages, and checkouts and visualize these in Figma.
• A/B testing support: You work on creating, structuring, and evaluating A/B tests – from hypothesis to impact analysis.
• Pyschology in e-commerce: You learn how nudging, decision architecture, and behavioral design are applied concretely in online shops.
• Performance tracking: You support in analyzing conversion rates, funnels, device splits, and revenue impact.
• Project insights & customer work: You gain insights into strategy calls, roadmap planning, and collaboration with 7-9 figure brands.

Qualifikation

You want to be faster and better than all others in your age group, then you're right at us !

-------IMPORTANT------
If you are only good with Figma but don't care about how people make decisions and which psychological mechanisms are behind them, then you're not right for us – because design without understanding of behavior is not UX for us.
-------IMPORTANT-------

You are enrolled in a degree program in the fields of Design, Media, Economics, Psychology, Computer Science or a comparable field – or want to take up a voluntary internship.

What matters more than your CV:

• You have genuine interest in UX, e-commerce, and conversion optimization.
• You think analytically, question things, and want to understand why users buy or don't buy.
• You work structuredly, independently, and take responsibility for your tasks.
• You like to dive deep into data, user behavior, and testing systems.
• You love thinking about what others think.
• Experience with Figma!

And most importantly:

We don't have coffee internships. If you really want to get in, you'll get the complete know-how from us. We invest time if we notice that you're serious.

Nice-to-have:

First experiences with analytics tools and Shopify

Interest in performance marketing.

Safe handling of AI tools for research, structuring, and idea generation.

Benefits

• Hybrid work – home office and modern office in Biberach an der Riß.
• Direct contact with established e-commerce brands and exciting customer projects.
• Closely working together with the managing director
• Steep learning curve: You'll gain insights and know-how that goes far beyond classical internships.
• Young, ambitious team with a clear performance culture.
• Later full-time takeover: Possibility of Wellpass as an additional benefit.

Send us your application and tell us why you really want UX & CRO. - Please show us who you are and send us no standard application, we want to get to know you -

If we notice that the chemistry is right and we see your drive, you'll receive a small task from us. You'll take a short, casual video – nothing complicated, we just want to see how you think.

After submitting the task, a personal conversation will follow.

If it fits both professionally and personally on both sides, there's a go – and we start together.

We're looking forward to it!