Internship Digital Analytics (m/f/d)| Starting September, Munich

“We drive digital transformation end-to-end - from strategy to execution. Creating measurable progress and real impact for our clients.”
 
Standing still? Not with us. We believe: Everything is BETA and that's exactly where the opportunity for progress lies. Therefore, we question what exists, dare to try new things, and actively shape the digital transformation of our clients.
What distinguishes us? We think holistically. From strategic consulting to implementation, we support our clients end-to-end – with creativity, technological excellence, and a deep understanding of their business models. This is how measurable progress and sustainable impact are created.
 
And now it's your turn: We are looking for people with curiosity, ambition, and the courage to take responsibility. People who are eager to learn new things, inspire our clients, and grow with us.

Your Mission: Search is changing faster than any textbook can keep up. Our clients – B2B market leaders from mechanical engineering, industry, and trade – are no longer just found on Google, but also in ChatGPT, Perplexity, and Google AI Mode. How to systematically measure this is an open question. We are currently building a methodology for this, and you won't be the person formatting slides, but the one providing the data on which the methodology is based.

• Measure AI visibility: You will regularly run our defined prompt sets through ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode, document which brands and sources are cited, and identify changes over time. This is the data foundation from which our GEO methodology emerges.
• Prepare SEO Crawls with Screaming Frog, exports from Search Console, ranking and competitor comparisons. You will bring raw data into a form that can be worked with – and stand out if you notice anything unusual.
• Evaluate log files: You will check if and how AI crawlers like GPTBot, OAI-SearchBot, or PerplexityBot access customer sites – and whether they might be blocked without anyone noticing.
• Test tracking: You will verify that tracking setups are actually doing what they are supposed to do: firing events, capturing consent states, and ensuring plausible numbers. You will get to know GA4 and Google Tag Manager from the side that you won't see in any course.
• Prepare reports: You will build the data basis for monthly client reports and learn which number supports a decision and which just fills the report.
• Document methodology: You will record how we proceed – prompt sets, definitions, limitations of measurement. By the end of your internship, something will exist that continues without you. This is the part you can point to later in the job interview.
• Thinking along is allowed, explicitly: You will attend team meetings, listen in when results are discussed, and are allowed to ask why we do things a certain way. Sometimes the honest answer is “because we’ve always done it that way” – and then your question is the best of the day.

• Studies or career change: You are studying something related to data, marketing, economics, media, or computer science at the Master's level, or you come from a different path and can explain why this topic captivates you. We are interested in minds, not study regulations.
• First practical experience: At least one relevant stint where you have already worked in a team with real deadlines. A previous internship or working student position in an agency, consultancy, B2B company, or an international corporation, preferably also freelance work or your own project with clients. For us, this is not a formality: those who have already seen project work from the inside will get started significantly faster here.
• Diligence: A large part of this work involves repeatable measurement. Those who become imprecise produce data that cannot be relied upon. If you know that accuracy is your strength, it's worth more here than any tool certification.
• Curiosity about AI, not just usage: You haven't just used ChatGPT and Perplexity, but have already wondered where the answers actually come from. Your own observation is more valuable to us than a list of tools.
• Proficient in Excel or Sheets, and no fear of large data sets. First contact with SQL, GA4, or Search Console is a plus.
• Independence within limits: You ask when something is unclear instead of guessing, and then work independently, hands-on, without anyone having to check.
• Languages: Very good German, fluent English.
• Availability: At least 6 months. It's not worth it for you to stay for shorter – the first few weeks are for getting acquainted.

Mission started?! Then we need from you:

• Your CV
• What compensation you envision for your performance
• Your notice period or possible start date

An internship with us is not a parking spot. You will work on a topic that no one has fully solved yet – with real customer data, in a team that asks you what you have observed.

• A topic with a future: AI Search is not a niche that will disappear. What you learn here will be a sought-after profile in two years, and you can then prove that you were involved from the beginning.
• Real support: Dedicated contact person, weekly jour fixe, interim and final feedback. No “get in touch if you need anything.”
• Perspective for hiring, honestly stated: We are building this field and are concurrently hiring at the senior level. If it's a good fit, the path through junior to one of these roles is realistic – we don't promise it, but we mean it.
• Pure team spirit: Collegial teams with genuine cohesion, helpfulness, and a good dose of humor.
• Transparent structures: Flat hierarchies and a lived open-door mentality – exchange at eye level is a given, even as an intern.
• Flexible working hours: We accommodate studies and internships together. We plan around exam periods if you let us know in advance.
• Mobility & Events: Public transport ticket subsidy, team events, and the opportunity to attend industry conferences.
• Loft offices: Centrally located, modernly equipped – with space for exchange, ideas, and of course snacks & drinks.

This position is an internship within the Consulting Cluster of TOWA. The compensation is 1,800 EUR gross per month on a full-time basis. In case of a part-time model, the amount will be adjusted proportionally.

In line with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for salary determination – cluster, level, skills, area of responsibility, and experience – are applied uniformly across the company. You can request further information about the salary range for this role or our compensation policy in writing at any time during the process.

Equal opportunity

TOWA hires based on skills and impact. We welcome applications from all qualified individuals – regardless of gender, age, background, origin, religion, sexual orientation, or disability. The job title applies to all genders (m/f/d).

Your Team Lead is Anja Meusburger – Click here to learn more about her.

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