Marketing Analytics & Händler-Segmentierung Intern (m/w/d)

At Drive&Beyond, we are developing a platform that makes the used car trade more efficient through intelligent data logic, precise lead qualification, and scalable outbound processes.

As an intern: you will not only watch but actively participate in the data-driven foundation of our sales and marketing success.

Tasks

• Gather, clean, and structure large datasets for dealers and campaigns (Excel/Sheets)
• Create and update target group & lead lists for sales and marketing from raw data
• Develop criteria/scoring for lead qualification and accurately represent them in data lists
• Preliminary, test, and evaluate B2B campaigns based on data (lists, hypotheses, results, learnings)
• Document and communicate findings (short updates/insights for founders, sales & marketing)

Qualification

• Studies in Marketing, Business Administration/VWL, Data/Business Analytics, Computer Science/Economic Informatics or comparable
• Interest in (or first experience with) direct marketing, customer segmentation, or research-driven work
• Very structured and analytical working style (clean handling of logic, criteria, and data)
• Proficient in Excel / Google Sheets (formulas, filters, logic)
• Basic understanding of sales/Performance Marketing (target groups, lead qualification, outbound)
• Clear, direct communication: clarify requirements quickly, implement quickly
• Excellent German language skills (C1/C2) and very good English language skills (internal communication with English-speaking stakeholders)

Benefits

• You will build practical data and go-to-market competencies that are highly sought after in tech and SaaS companies
• You will work closely with founders and decision-makers together and take on real responsibility instead of classical intern tasks
• You will gain insights into building scalable processes, ideal for interests in the fields of startup, business analytics, sales, or growth
• A clear perspective exists on a work student or permanent position if it fits professionally and personally

Apply now and become part of our team!

Location: Potsdam (hybrid possible)

Scope: from 20 hours/week

Start: immediately

Duration: 3 or 6 months

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