PR Marketing Intern

MAIN TASKS AND RESPONSIBILITIES

SEEDING & PRESS RELEASE

• Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.

• Ensure all seeding quantities and inventories are available in a timely manner.

• Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.

• Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).

EVENT MANAGEMENT

• Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.

• Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.

• Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).

Organize media / KOL interviews with internal spokespersons in HQ

ADMIN SUPPORT AND MONTHLY REPORTS

• Monitor media coverages for every activation.

• Submit monthly PR clippings and weekly newsletter to regional

• Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.

• Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.

• Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)

• Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.