PR Lead - Asia

Wise is unlike any other financial services company. You'll be part of a global movement that is bringing transparency and irreversible positive change around the world. Opportunities are everywhere here - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. There's no corporate nonsense and no old-fashioned hierarchy. Instead, we work in individually responsible and empowered teams where you'll get tons of guidance and support from your Lead and talented, super-smart colleagues from all over Wise.

So, if you're an experienced PR leader with a passion for building brands, driving strategic communications, and leading with impact, we'd like to hear from you. In this regional senior role, you’ll work with the APAC Head to support the region collaborating directly with the APAC Regional Leadership & Marketing teams while also driving our growth in Singapore & Japan. This role is based in our Singapore office.

What you'll do:

• Lead integrated creative campaigns: Plan and execute PR-led campaigns that drive brand fame and measurable business impact. Develop culturally relevant concepts for Singapore and Japan in tandem with our local agencies and freelancer partners.

• Develop regional frameworks and playbooks: Create communications frameworks, crisis protocols, and campaign playbooks alongside the team that markets can adopt. Document best practices and build systems that help the team scale effectively.

• Manage agency partnerships: Directly oversee PR agency relationships in your markets, conducting performance reviews, optimising outputs, and ensuring ROI while providing strategic inputs to the Asia team on their respective agency relationships.

• Partner cross-functionally: Work closely with Marketing, Brand, Product, and Regional Leadership teams to ensure communications efforts are aligned and reflect consistent brand voice. Provide comms counsel that shapes business strategy

• Handle crisis and issues management: Lead rapid response communications during sensitive situations, coordinating with global teams and providing steady leadership under pressure.

• Drive performance tracking: Manage and report on PR activities with clear metrics that demonstrate impact. Connect PR outcomes to business results and inform future planning with data-driven insights.