PPC Specialist_Amazon Marketplace

Amazon PPC Specialist Location: Jaipur / Full time Company: Craft Trade Employment Type: Full-time About Us Craft Trade is a growing e-commerce brand specializing in authentic, handcrafted home décor and lifestyle products. We sell across Amazon marketplaces globally, and we’re looking for a skilled Amazon PPC Specialist to help scale our advertising performance and maximize ROI. Key Responsibilities: * Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to drive sales, increase brand awareness, and optimize ad spend. * Conduct thorough keyword research to identify high-performing keywords and phrases for targeted campaigns. * Develop and execute strategies to improve campaign performance, including A/B testing, bid optimization, and targeting adjustments. * Collaborate with cross-functional teams (e.g., product, marketing) to ensure aligned goals and messaging across all advertising channels. * Monitor and analyze campaign performance regularly, providing insights and recommendations to optimize ad spend and maximize ROI. * Stay up-to-date with Amazon’s latest PPC policies, best practices, and platform updates to continuously improve campaign performance. * Work closely with the e-commerce team to integrate PPC campaigns with overall marketing strategies. * Develop and maintain a deep understanding of our products, target audience, and market trends to inform advertising decisions. * Ensure all campaigns are compliant with Amazon’s policies and guidelines. * Provide regular reporting and insights on campaign performance to stakeholders. Requirements: * 2+ years of experience in Amazon PPC or similar digital marketing role. * Strong understanding of Amazon’s advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display) and their respective targeting options. * Experience with keyword research tools (e.g., Google Keyword Planner, Ahrefs) and ability to analyze campaign performance data using Excel or other analytics tools. * Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions. * Strong communication and collaboration skills, with the ability to work effectively across teams. * Ability to prioritize tasks and manage multiple projects simultaneously. * Bachelor’s degree in Marketing, Business, or related field. Benefits: * Competitive salary and benefits package. * Opportunity to work on a growing e-commerce brand with a strong focus on innovation and customer satisfaction. * Collaborative and dynamic work environment with a team of experienced professionals. * Professional development opportunities, including training and mentorship programs.