Strategic Planning & Social Media - INTERNSHIP (M/F/X)

At VML, we believe great ideas are born when talent can be fully themselves.

Born in 2024 from the merger of Wunderman Thompson and VMLY&R, two of the most creative and award-winning agencies in the world, VML is now a benchmark international agency, at the intersection of creativity, technology, and data.

Propelled into the TOP 5 creative agencies at Cannes Lions 2025, and reiterating this performance by ranking in the TOP 4 at the latest Cannes Lions 2026, VML has also been awarded in all major competitions this year. A recognized leader in AI, and with strong growth across all our expertise, we have held the title of Integrated Communications Agency of the Year since January 1, 2026.

Our strength? An integrated approach that brings together Brand Experience (BX), Customer Experience (CX), and Commerce (CO) to design unique, impactful, and sustainable brand experiences - for consumers as well as for brands.

VML also launched VML Consulting in 2025 (now WPP Enterprise Solutions), an entity specializing in customer-centric business transformation. This strategic initiative followed the successful integration of Velvet Consulting, a recognized consulting firm. VML Consulting embodies the group's consulting dimension and unites, on an international scale, all of VML's technological and data expertise.

With over 30,000 talents worldwide, including over 500 in France spread across Paris & Toulouse, VML is above all a community of passionate profiles: creatives, strategists, designers, developers, data experts, social media, influence, gaming, AI, CRM, e-commerce… Diverse expertise, a shared desire: to imagine what drives brands and usage forward.

Working at VML means:

-evolving in a collaborative and multidisciplinary environment,

-continuous learning on ambitious and international projects,

-contributing to recognized and award-winning campaigns (Cannes Lions, Effie Awards, Grand Prix Stratégies…),

and being part of an agency elected Integrated Communications Agency of the Year in 2022, 2023, and 2025.

Our culture is based on passion, creative boldness, openness, and an obsession with innovation — with the conviction that sustainable performance always begins with talent.

Want to grow, learn, and create with us?

Join the VML adventure!

We are looking for our future Strategic Planning Social Media Intern within a team dedicated to a prestigious international client. At the crossroads of data, digital culture, and brand strategy, you will decipher what communities are saying to transform conversations into actionable insights, impactful recommendations, and inspiring creative briefs.

Start Date: January 2027.

Your Missions

Social Listening, Monitoring & Cultural Intelligence

• Monitor and analyze online conversations using our social listening tools for our brands, competitors, and industries.
• Decipher emerging trends (TikTok, Reels, video formats, memes, niche communities) and identify opportunities for newsjacking or rapid response.
• Write concise and visual monitoring and listening reports that give meaning to data.

Strategic Planning & Recommendations

• Participate in the development of strategic recommendations (ideas, activations, editorial calendars).
• Write social media action briefs: angles, tone of voice, priority formats, expected KPIs.
• Provide fresh cultural and behavioral insights to the teams.

Production Monitoring (Hands-on)

• Assist in the adaptation and production monitoring of content assets.
• Get hands-on: test formats, prototype ideas, and support the operational team as needed.

AI Lab & Innovation

• Actively use and test generative AI tools to accelerate research, analysis, and creative ideation.

Your Profile 

• Education: Bachelor's degree +4/5 (Communication school, business school, IEP, CELSA, or specialized Master's) seeking a gap year or end-of-study internship.
• Internet Culture & Social Native: A genuine passion for the digital ecosystem and community usage (TikTok, Instagram, X, Reddit, Discord).
• Analytical & Insight Skills: Ability to transform raw data and conversational noise into actionable strategic angles.
• Writing Skills & Storytelling: You have a strong writing ability, a knack for synthesis, and a sense for presentation design (Google Slides, PowerPoint, Keynote).
• AI Agility: Curious and already a daily user of generative AI tools.
• International Environment: Professional fluency in English, both written and spoken, to analyze global conversations, design presentations, and communicate with teams.

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