Intern: Marketing & E-Commerce (m/f/d) for Premium Dog Accessories

Hi, we are William Walker.

Do you want to get an insight into one of the most exciting premium brands for dog accessories in Europe – and take a look behind the scenes of content, social media, and e-commerce?

We aim to become the leading brand for premium dog accessories in Europe by 2028. So far, we have been growing primarily directly through our own online shop and delight thousands of dog-human teams with our products.

To ensure our brand continues to be visible and loved, we need strong content, a vibrant community, and a shopping experience that is as high-quality as our products.

This is exactly where you come in. As an intern, you will directly support our Head of Marketing and work on the topics that make our brand a little better known every day: content creation, user-generated content, influencer & affiliate collaborations, organic social media, and the expansion of our online shop.

Our office is located in Lengenbostel (approx. 55km southeast of Hamburg) – you can decide for yourself whether you want to work hybrid, meaning partly on-site and partly from home office, or completely remote.

Do you want to do more than just watch, but really learn and help shape things? Then read on.

Tasks

Content, UGC & Creator Collaborations

• You plan and organize content for campaigns and product launches in advance – so that we have enough suitable material ready by the start of the campaign or launch.
• You will oversee the entire UGC process: from creator research, outreach, contract setup, and product shipping to content creation and organization.
• You will also get to know content creation itself – including editing and post-production.
• You collect, review, and sort incoming content so that we always have fresh material for our channels.

Influencer & Affiliate Collaborations

• You identify suitable influencers and affiliate partners, reach out to them, and help build long-term collaborations.
• You will handle the entire process: from the initial outreach and negotiation of terms and agreements to contract setup.
• You coordinate briefings, product shipments, and deadlines, and are the point of contact for our collaboration partners.
• You will be responsible for performance monitoring: you track key metrics, evaluate the success of each influencer and affiliate collaboration, and present the results clearly.
• You derive recommendations for action from the evaluations – which partners, formats, and channels are worthwhile and where we need to make adjustments.

Instagram & Organic Social Media

• You will assist with the planning, creation, and publication of content for Instagram and other organic channels.
• You will contribute your own ideas for posts, Reels, and Stories and help implement them.
• You will help with community management – you will respond to comments and messages and ensure that our community feels seen.
• You monitor trends, formats, and competitors and bring inspiration to the team.

E-Commerce & Shop Support

• You will support the development of our post-purchase funnel – everything that happens after a purchase to turn buyers into real fans.
• You will help improve the customer journey after purchase (e.g., email flows, order confirmations, review and repurchase prompts).
• You will assist with smaller tasks related to our online shop to ensure the shopping experience remains seamless and high-quality.

Why this role is important

• You will directly support our Head of Marketing and gain deep insights into D2C marketing.
• You will work on topics that have a visible impact on reach, community, and revenue.
• You will learn how content, social media, collaborations, and e-commerce work together – hands-on and with responsibility from the start.
• You will take on your own small projects instead of just assisting.

Qualifications

What you should bring

• You are pursuing a degree (e.g., in Marketing, Communication, Media, Business Administration, or comparable) and require a mandatory internship for 6 months.
• Initial experience with social media, content, or marketing – e.g., through studies, your own channels, working student jobs, or previous internships.
• Enjoyment of content, storytelling, and what's currently happening on social media.
• Structured, reliable, and independent way of working.
• A good sense of aesthetics, language, and brands.
• Very good German and good English language skills.

This would be a big plus

• Initial experience with Instagram content, UGC, or working with creators.
• Basic knowledge of Adobe tools (e.g., Premiere Pro, Photoshop, Lightroom) or tools like Canva, CapCut, and Meta Business Suite.
• Willingness to also be in front of the camera yourself – for social media content and our ads. Interest in e-commerce and how an online shop grows.
• Personal passion for dogs and the world of high-quality dog products.

Benefits

🐶 Office Dogs welcome – you probably already knew that.

📚 Real Learning – you will gain insight into all relevant marketing and e-commerce topics.

🚀 Plenty of Responsibility – you will take on your own projects and work directly with the Head of Marketing.

💬 Direct Communication – clear words instead of politics.

🎓 Personal Development – we invest in people who want to make a difference.

📈 Direct Impact – your ideas really land on our channels.

❤️ Meaningful Products – we create products that bring dogs and people closer together.

So, apply today if you want to look behind the scenes of one of the most exciting premium brands for dog accessories and help shape content, social media, and e-commerce up close. We look forward to getting to know you.

Your William Walker Team

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