Performance Specialist - Senior Executive/Assistant Manager

Role Overview : Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI. Job Description : 1. Paid Media Strategy & Execution Plan, launch, and optimize paid media campaigns across Google Ads and Meta (Facebook/Instagram) Ads to drive high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. 2. Campaign Performance Analysis: Analyze campaign performance using data analytics tools, identify areas for improvement, and develop strategies to optimize ROI. 3. Budget Management: Manage budgets effectively to ensure optimal spend allocation and maximize return on investment. 4. Collaboration with Cross-Functional Teams: Collaborate closely with cross-functional teams including creative, product, and marketing teams to ensure seamless campaign execution and optimization. 5. Staying Up-to-Date with Industry Trends: Stay up-to-date with the latest industry trends, best practices, and platform updates to continuously improve campaign performance and ROI.