Grupo Capqtus
1 week ago
Performance Specialist
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Company information
- Company
- Grupo Capqtus
- Location
- México Mexico
- Posted
- 1 week ago
Job description
-
Are you passionate about leading full-funnel strategies, driving sustainable growth, and pushing the boundaries of performance marketing?
At Capptus, we are looking for our next Performance Specialist, a strategic, data-driven profile with an innovative mindset.
Your Mission- Design and execute full-funnel Paid Media strategies with a focus on ROI, omnichannel, and sustainable growth.
- Collaborate with Content, Creative, and Data departments to unify strategy and execution.
- Translate business objectives into investment plans, optimization, and forecasting.
Experience:
- +3 years in digital performance with a focus on E-commerce and Paid Media.
- Leadership of teams and accounts with high volume or regional reach.
- Mastery of Google, Meta, TikTok, Programmatic, and Retail Media ecosystems.
Hard Skills:
- Active certifications (Google, Meta, TikTok, GA4).
- Experience integrating CRM + Paid Media (ideally Salesforce Marketing Cloud).
- Ability to build attribution models, dashboards, and executive analyses.
- Advanced use of AI tools (ChatGPT, Jasper, AdCreative, etc.).
Soft Skills:
- Collaborative leadership and strategic thinking.
- Clear and effective communication with clients and stakeholders.
- Growth mindset, resilience, and obsession with optimization.
Innovation & AI- Integrate AI and automation tools (Smart Bidding, Performance Max, DCO, prompt/ad generators).
- Apply predictive models for CAC, LTV, ROAS, and revenue impact.
- Experiment with new technologies: Search AI, Smart+, pDOOH, Agentic AI Ads.
- Implement cross-channel attribution frameworks.
- Build dashboards in Looker Studio / Tableau / Salesforce MI / GA4.
- Monitor key KPIs: CAC, ROAS, LTV, MER, CTR, CVR, Incrementality, Retention Impact.
- Identify actionable insights and present executive reports to clients and management.
- Supervise multichannel campaigns and QA and budget reconciliation processes.
- Ensure alignment with Project Managers and clients.
What We Offer You- Competitive salary
- Major Medical Expenses Insurance.
- Hybrid model, based on results.
- Access to premium tools and certifications in Martech & AI.
- High-performance culture and continuous learning.
- Projects with leading brands within an ecosystem that unites marketing, data, and technology.
Required skills
- project management
- ai
- crm
- tableau
- ecommerce
- google ads
- performance marketing
- omnichannel
- roas
- ltv
- qa
- roi
- programmatic advertising
- paid media
- predictive models
- chatgpt
- martech
- google analytics 4
- looker studio
- ai tools
- ga4
- ctr
- meta ads
- retail media
- dashboards
- tiktok ads
- sustainable growth
- cac
- retention impact
- attribution modeling
- jasper
- salesforce marketing cloud
- performance max
- cvr
- incrementality
- mer
- smart bidding
- revenue impact
- executive reports
- budget reconciliation
- pdooh
- dco
- adcreative
- full-funnel strategy
- executive analysis
- search ai
- cross-channel attribution
- smart+
- agentic ai ads
- salesforce mi
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