Performance Marketing Manager (SEO/SEA)

We are FME Frachtmanagement Europa GmbH – a growth-oriented B2B-forwarding company with 44 million euros in revenue, 3,000 customers, and 80 employees.

Our business thrives on regular transport volumes, day prices / spot traffic, and clear measurable performance.

Marketing is not just a creative discipline for us, but an economic lever for volume and DB.

This role is NOT a social media position.

Please read:

❌ Instagram / TikTok / Reels
❌ Community-Management
❌ Branding- or Image-campaigns

Likes, reach, or followers are NOT KPIs for us. If your focus is there, this position does not fit.

Aufgaben

You will be responsible for digital demand generation for our B2B business.

Kernfokus (clear prioritized):

• SEO (performance- and industry-pages, technology, search intention)
• Google Ads / SEA (Search) with focus on spot- & day prices
• ggfs. LinkedIn Ads / Meta Ads
• Lead-Quality instead of Lead-Mass
• Close connection with Telesales & Sales

You will steer a significant performance-marketing budget, including a Google-Ads-budget in the mid-four-digit range per month, clearly linked to KPIs like Lead-Quality, CPL, and Volumenpotenzial.

Closing lies with Sales – you ensure that the right inquiries arise.

What you will implement:

SEO

• Technical optimization of our website
• Bau and further development of performance- and industry-Landingpages
• Keyword-strategies along real carrier-search intentions
• No content-spam, no blog-self-purpose

SEA / Google Ads

• Concept, steering, and optimization of search-campaigns
• Clear performance-clusters (e.g. part- or full-loadings, special hauls)
• Safe conversion-tracking
• Steering according to Lead-Quality, CPL, and Wirtschaftlichkeit

Qualifikation

• A very good understanding of SEO & Google Ads (Search)
• Experience in B2B-Lead-Marketing
• KPI- and funnel-thinking (CPL, Lead-Quality, Volumenpotenzial)
• Willingness to take responsibility for results
• Clear, structured working style

**What we don't care about:

• Social-Media-Trends
• Design-Awards
• Buzzwords without business-relation
• „Brand Love“ without sales-effect

Benefits

• A room to build systems instead of managing campaigns
• FULL-TIME 37.5 hours / PART-TIME with 30/35 hours also possible
• Short decision-making paths
• Clear goals for the first 90-180 days
• You will experience a thrilling and responsible job in unlimited employment
• We ensure together for your pension: with our BAV: occupational old-age provision with 20% contribution
• Clear goals instead of micromanagement
• A key role with direct influence on revenue & growth
• A functioning sales- and telesales-setup
• You will receive worthwhile recognition & appreciation from your superiors and colleagues
• At least 30 days of vacation (more vacation days after company membership)
• No weekend or shift work
• No assigned overtime, and if occasional overtime arises, there is a digital time-off compensation (time-tracking)
• Mitarbeiter werben Mitarbeiter Prämie: Pro referral you will receive 1000 €
• 50 € gift voucher for your Birthday
• The best working climate with a startup-like mentality (we are not a startup anymore / over 10 years on the market, 44 million euros in revenue in 2025)
• Very modern offices with air conditioning, mostly height-adjustable desks, fast laptops
• Free fruit and drinks according to your wishes (water, coffee, tea, lemonade, cola)
• Joint events (lunches, soccer tournaments, barbecues, further education, summer festival, Christmas party)
• Top rating on Kununu
• Packaging reception in the office for your online orders
• Homeoffice possible after probation period (3 days office / 2 days homeoffice)

Please do not write a classic application letter.

Instead, answer briefly:

1. What marketing measure would you deliberately NOT implement at a B2B-forwarder – and why?
2. How do you recognize a qualitatively good B2B lead?

PLEASE NO AGENCY.

ONLY APPLICANTS with residence in Germany-Thuringia or intention to move to the region within 2-3 months.