Performance Marketing Manager

We work at Peasy with a mission to give consumers control over their financial choices. We do that with a team of enthusiastic professionals who support each other. Are you someone who likes to move forward, has a sense of building something great together, and is not afraid to try something new from time to time? Then you're in the right place.

Job Description
We are looking for an experienced Performance Marketing Manager (min. 5 years of relevant experience) who can take our marketing efforts to the next level. You are analytically strong, work well with data, and know how to make and optimize marketing campaigns measurable. You are familiar with tools such as Google Analytics, HubSpot, and Power BI, or you have the drive and learning capacity to quickly master these. In this role, you will also lead a Digital Marketeer/Webmaster and ensure the right priorities and coaching.

You are part of the Digital Platform Team and report directly to the Managing Director Digital Platforms.

Requirements

Responsibilities

• Develop, implement, and optimize performance marketing campaigns (SEA, social ads, display, retargeting, email automation, etc.).
• Monitor KPIs (CAC, ROI, ROAS, conversion ratios, CLV...) and translate data into clear insights and action plans.
• Manage and optimize marketing funnels (lead generation, nurturing, and conversion).
• Prepare dashboards and reports in tools such as Google Analytics, HubSpot, and Power BI.
• Monitor and improve SEO performance to stimulate organic growth.
• Lead, coach, and support a Digital Marketeer/Webmaster to achieve goals.
• Collaborate with sales, content, data, and product teams to achieve maximum impact.
• Identify new channels, tools, and trends that contribute to growth.
• Manage budgets and forecasting for performance marketing channels.
• Regularly report to the MD on results, learnings, and strategic recommendations.

Profile

• At least 5 years of proven experience in performance marketing, preferably in a B2C environment or digital consumer market.
• Strong analytical mindset and comfortable working in data-driven environments.
• Experience with or willingness to quickly learn working with GA, HubSpot, and Power BI.
• Thorough knowledge of paid advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Understanding of SEO and how it works together with paid channels within the marketing mix.
• Experience with A/B testing, conversion optimization, and funnel management.
• Leadership experience or strong ambition to lead and coach a small team.
• Proactive, result-oriented, and able to lead independent projects.
• Strong communication skills (in Dutch and English).

Benefits

• A challenging role with a lot of responsibility and room for your own initiative.
• Opportunity to make an impact in a ambitious and growing organization.
• Access to the latest marketing tools and technologies.
• A competitive salary and extralegal benefits.
• Flexibility in work location (hybrid working possible).