Performance Marketing Manager (Paid Social) - all genders

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High Budgets. Higher Impact. Clear Responsibility.

As Performance Marketing Manager at ADBAKER, you manage 6- to 7-figure Paid Social budgets for various Brands and develop strategies that deliver profitable growth.

the task

• As Performance Marketing Manager, you are responsible for Paid Social accounts for various Brands and manage 6- to 7-figure ad budgets with a clear focus on profitable growth.
• You think performance along the entire funnel – from the first Ad impression to the Purchase – and develop data-driven strategies for scaling revenue, ROAS, and more.
• You conceptualize, manage, and optimize campaigns on Meta and TikTok and develop setups that ensure both short-term performance and long-term scalability.
• You analyze deeply campaign-, funnel-, and shop-data (e.g. Conversion Rates, CAC, MER) and lead to concrete measures for optimizing creatives, targeting, and budget allocation.
• You create reports with the help of tools like DatAds, analyze the data, and lead the right actions.
• You work closely with your clients, advise them on performance-, tracking-, and e-commerce topics, and present strategies and data-based recommendations confidently in meetings.
• In close coordination with the Creative Team, you develop hypothesis-driven briefings and ensure that creatives are targeted specifically to performance goals and funnel stages.
• Iteration is your daily business: You test systematically new approaches, scale winners, and continuously develop existing strategies – always based on data and clear KPIs.

you

• You bring fundamental experience in Performance Marketing (Meta & TikTok) and have ideally worked in a Paid Social agency.
• The planning, management, and scaling of campaigns on Facebook, Instagram, and ideally also TikTok is part of your daily business – particularly in the area of conversion- and sales-campaigns.
• You understand the impact of creatives in the performance context, develop data-based hypotheses, and know how to effectively target audience segments along the customer journey.
• You present yourself confidently and self-assuredly to clients, can explain complex relationships clearly, and convince through clear, data-based argumentation.
• You combine technical understanding with analytical thinking and have a keen sense of which measures deliver real business impact in e-commerce.

what awaits you

• A challenging, dynamic work environment in one of the leading Paid Social agencies in the DACH region – with a focus on scalable performance for e-commerce Brands.
• You will work directly with well-known clients like Ravensburger, Cewe Fotobuch, Verivox, etc. – and be responsible for campaigns that deliver real business impact.
• Closely working with our official partners Meta Platforms & TikTok – including access to insights, beta-features, and direct exchange.
• A dynamic team with high self-responsibility, clear performance mentality, and strong drive to really get things done (no pure