Performance Marketing Manager (Paid Media & Analytics) (m/w/d)

Scaling & Performance in D2C Box Business

You love Food & E-Commerce and take pleasure in taking responsibility to trim the existing box business for growth across channels? Then join our team!

About brandnooz:

For over 16 years, we have been the leading D2C platform for FMCG new products in Germany. With our monthly boxes, we bring especially Food and Beverage innovations directly into tens of thousands of households – and deliver more than 600 consumer goods manufacturers – from Barilla to Just Spices and Seeberger – valuable trial moments, insights, and awareness.

We want to launch the next growth phase – with a scalable, data-driven D2C setup – and that's where you come in!

Tasks

🚀 Your Mission & Tasks

You take responsibility for the growth of our performance marketing activities at brandnooz media. You steer and optimize our paid media campaigns across channels and ensure profitable growth with data-driven decisions. You work closely with Marketing, Content, and external partners to develop measurable, scalable processes.

Your tasks in overview:

Steering, optimization, and scaling of our paid marketing channels (Meta, Google, TikTok, YouTube, and Amazon)

Operative campaign steering along defined KPIs like ROAS, CAC, Conversion Rate, and Customer Lifetime Value

Responsibility for continuous optimization of the entire funnel – from Ad to Landing Page to Conversion

Analysis and identification of profitable campaigns, target groups, and channels

Implementation of A/B tests for data-driven optimization of creatives, target groups, and funnels

Creation and further development of cross-channel reports, dashboards, and performance analyses

Presentation of tracking, attribution, and analysis reports

Closely working with Content, Social, and Brand to develop performance-oriented advertising materials

Steering and coordination with external agencies, freelancers, and tool providers

Qualification

🎯 Your Profile – What You Bring

• At least 2 years of practical experience in performance marketing or paid media
• Very good operational knowledge in Meta Ads and Google Ads
• Experience with TikTok Ads, YouTube Advertising, or Amazon Advertising is advantageous
• A strong analytical understanding and high numerical affinity
• Safe handling of KPIs like ROAS, CAC, Conversion Rate, and CLV
• Experience with tools like Shopify, GA4, Google Tag Manager, Matomo, Tableau, or comparable analysis and reporting tools
• A structured, self-responsible, and solution-oriented working style
• Interest in E-Commerce, digital business models, and data-driven growth
• Hands-on mentality and enthusiasm for running campaigns operationally to success

Benefits

🎁 What We Offer – Your Benefits

• Besides a challenging task, we offer you a lot of scope for design, fast decision-making paths, and an environment that values and promotes your work, as well as the opportunity to actively develop yourself personally and professionally in our dynamic team and enjoy the following benefits:

• Flexibility & Work-Life-Balance:
  Possibility to work from home office for 2-3 days a week.
  Flexible working hours (flexitime)
  29 days of vacation

• Food & Goodies:
  Every month, 2-3 free food boxes and/or product boxes from our brands.
  And of course, the obligatory fruit basket, as well as unlimited snacks and drinks

• Location & Mobility:
  A beautiful, modern office in the heart of Hamburg-Ottensen.
  Subsidy for the Deutschlandticket or Urban Sports Club.

• Team & Fun:
  Numerous team events (e.g., event visits, poker nights at the office, team challenges, or regular joint pizza breaks :wink:).
  Joint summer and Christmas parties.

🚀 Your Next Step

You want to manage performance marketing not just, but actively shape growth? Then we look forward to your application and to working together with you to take our paid media performance to the next level!

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