Performance Marketing Manager (m/f/d)

You recognize why a creative sells, question numbers, and know when a campaign is ready for more budget? Then shape the next growth chapter of Nigela with us.

This is us

Nigela is our e-commerce brand centered around black cumin. We combine specialized products with our own fresh oil pressing and a strong presence on social media.

For our continued growth, we are looking for someone who actively drives our performance marketing: with strong creatives, systematic tests, and a clear focus on economic results.

You will work closely with the founders as well as our teams and partners from influencer marketing, content, and design. Your ideas should be implemented quickly – and measurably make a difference.

Responsibilities

• Manage Meta Ads: You plan, create, and optimize campaigns on Facebook and Instagram and are responsible for operational budget management within agreed-upon goals.
• Grow Profitably: You evaluate campaigns based on new customer costs, revenue, and profitability. In doing so, you contextualize platform numbers within the overall picture of our shop.
• Systematically Test Creatives: You develop new hooks, messages, and advertising approaches, write clear briefs, and derive the next tests from the results.
• Scale Creator Content: Together with our influencer marketing, you identify promising content and develop it into successful Partnership Ads.
• Improve the Customer Journey: You analyze the path from ad to purchase and, together with the team, develop suitable offers and landing page tests.
• Make Numbers Understandable: You create clear evaluations, identify anomalies in tracking, and translate data into concrete decisions.
• Advance Collaboration: You coordinate tests with internal teams and external partners and ensure that insights are implemented.

Qualifications

• Practical experience in performance marketing for e-commerce or D2C brands, ideally at least two years.
• Confident use of Meta Ads Manager and experience with independently managed campaigns and budgets.
• A good instinct for sales-driving creatives: You can explain which target group an ad appeals to, why the hook works, and what you would test next.
• Analytical thinking: Terms like CAC, ROAS, Conversion Rate, Average Order Value, and Contribution Margin are familiar to you.
• Experience with structured testing and the ability to draw logical conclusions from results.
• Self-directed work: You contribute ideas, implement them, and communicate clearly when something isn't working.
• Very good German language skills for evaluating and developing our advertising content.

Ideally, you also have experience with Shopify, getKlar, Partnership Ads, UGC, Landing Page Optimization, or Google Ads. Knowledge in several of these areas is particularly important to us, as they will shape your daily work with us.

Benefits

• Direct collaboration with the founders and short decision-making processes.
• Responsibility for an important growth area of our brand.
• A close connection between influencer marketing, content, and paid social.
• Room to contribute your own ideas and see their impact directly.
• A physical product and insights into the manufacturing behind the brand.
• Further Benefits: Employee discount, WellPass membership

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