Performance Marketing Manager (m/f/d, Full-time)

You don't manage paid campaigns by gut feeling, but by numbers, and you know from your own experience what distinguishes a good lead from an expensive one? Then you fit with us.

As a Performance Marketing Manager, you will set up, manage, and analyze our paid campaigns so that qualified leads reach our sales team. You are the filter between advertisement and consultation meeting and are independently responsible for your campaigns from day one.

Take Care Immobilien GmbH develops senior and nursing care real estate and offers them to capital investors as a long-term and sustainable investment. With this, we create a home for people who need support and an answer to demographic change.

With us, you will encounter short decision-making processes and flat hierarchies, supported by experienced shareholders. You will work closely with marketing management and sales and see directly what contribution your campaigns make to business success.

Your tasks:

• You will set up campaigns in Meta, Google, and LinkedIn and manage them within a fixed quarterly budget.

• You will develop Google Ads as your own focal point: Search and Display, keywords, negative keywords, and search intentions.

• You will set up clean tracking, including UTM parameters, and link the campaigns with HubSpot.

• You will continuously optimize ongoing campaigns through target groups, bids, creatives, and A/B tests.

• You will develop wording and framing for property and discount promotions in coordination with marketing management.

• You will brief image creatives with our Digital Designer and videos with our Video Editor and check them for briefing and platform formats before go-live.

• You will analyze your campaigns: Cost per lead, proportion of qualified leads, appointment rate, and cost per acquisition.

• You will maintain the marketing dashboard in HubSpot at the campaign level and provide the key figures for the monthly reporting to marketing management.

• You will check and qualify incoming leads before they go into a consultation meeting, and feed back the lead quality feedback into campaigns and framing.

What you bring with you:

• Several years of professional experience in performance marketing, where you have independently set up, managed, and analyzed campaigns.

• Demonstrable experience with Meta Ads and Google Ads (Search and Display); experience with LinkedIn Ads is a plus.

• Experience in lead generation with a clear focus on lead quality and cost per acquisition, not just lead volume, ideally with complex products such as real estate, capital investments, or financial services.

• Proficient in tracking, UTM parameters, and conversion measurement, as well as analysis and reporting tools.

• Experience with HubSpot or a comparable marketing automation tool, as well as a CRM.

• Responsibility for fixed advertising budgets and the ability to use and adhere to budgets purposefully.

• Analytical, data-driven thinking combined with a good feel for messages that convince target audiences.

• Independent and structured way of working: You don't need long onboarding; after a short introduction to our processes, you will start right away.

• Proficient in AI tools such as ChatGPT, Claude, or Microsoft Copilot and a desire to use AI purposefully in your daily work.

• Very good German and good English skills.

What we offer you:

• A meaningful job in a company that creates urgently needed care places.

• An unlimited employment contract with 40 hours per week.

• Attractive annual salary (fixed salary plus bonus scheme).

• 28 days of vacation; additionally, you have the full day on Rose Monday and half days on Christmas Eve and New Year's Eve.

• A health bonus in the form of a personal trainer.

• A modernly equipped workspace in Düsseldorf city center, easily accessible by bus and train.

• A concise introduction to our processes and tools, followed by full responsibility for your campaigns.

• Plenty of room for maneuver: You will shape how we build Performance Marketing and Google Ads.

How we work:

We consciously work together on-site. The position is an on-site role in our office in Düsseldorf. Short distances, quick coordination, and a team that knows each other are part of our work quality.

Your application:

You don't need a cover letter. Please apply via the button on this page. You are also welcome to send one or two examples of campaigns you have been responsible for, with the key figures you are proud of. We will get back to you as soon as possible.

We look forward to your application!

Take Care Immobilien GmbHBlumenstraße 2-440212 DüsseldorfPhone: 0211 688 51 741

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